Mass Communication and Public Relation (MCP)

by St. Xavier's College (Autonomous) Claim Listing

Course Objectives To be aware of important themes underlying the mass media industries. To understand the functions of mass media. To be able to prepare, deliver and direct media programmes. To acquire the knowledge and develop competency in the field of public relations. To understand how digi

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Course Details

Course Objectives

  • To be aware of important themes underlying the mass media industries.

  • To understand the functions of mass media.

  • To be able to prepare, deliver and direct media programmes.

  • To acquire the knowledge and develop competency in the field of public relations.

  • To understand how digital media is changing the nature and focus of traditional mass media.

  • To develop the skills required for corporate communication.

 

Target group

Fresh graduates and working executives/professionals and Army officers who are on study leave.

 

Course Content

Semester I

  • Principles and Practices of Public Relations

  • Introduction to Management & Advertising

  • Internet, Social Media, Mobile and Computer Aided Communication

  • Electronic and Print Media

  • Introduction to Communciation & Writing + Public Speaking

Semester II

  • Development & Corporate Communication

  • Media Laws & CSR

  • Ethics in Mass Communication & Public Relations and Event Management

  • Editing & Production in Print and Video

  • Project

  • Kolkata Branch

    0, Mother Teresa Sarani, Kolkata

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