Master Of Business Administration (Marketing)

by Dimensions International College Claim Listing

Ideally designed for fresh graduates and marketing managers who are keen to advance their careers in the marketing sector, the Master of Business Administration (Marketing) programme deepens their understanding in the areas of advertising, public relations, promotions and sales.

Price : Enquire Now

Contact the Institutes

Fill this form

Advertisement

Dimensions International College Logo

img Duration

Enquire Now

Course Details

The heart of a successful business lies in its implementation of effective marketing and sales strategies.

Ideally designed for fresh graduates and marketing managers who are keen to advance their careers in the marketing sector, the Master of Business Administration (Marketing) programme deepens their understanding in the areas of advertising, public relations, promotions and sales.

Besides the seven compulsory core modules, students are required to complete a dissertation research project. The compulsory core modules focus on the effective management concepts and global marketing strategies.

Resultantly, students will be able to differentiate between the types and classes of customers as well as their buying behaviour.

Upon successful completion of this programme, qualified students will be awarded with the Master of Business Administration (Marketing) degree by Cardiff Metropolitan University. In addition, graduates will be thoroughly prepared to thrive in professions ranging from sales manager to marketing manager, etc.

 

Objective

  • To hone students’ understanding with regard to management concepts and global marketing strategies

  • To provide students with the knowledge needed to review relevant motivational theories and differentiate between the types and classes of customers as well as their buying behaviour

 

Designed for

  • Degree holders who are keen to acquire an in-depth marketing knowledge and drive strategic initiatives in the creation of new concepts, products and services.

  • Existing human resource specialists, public relations specialists, sales managers, marketing specialists, sales representatives and marketing managers who desire to hone their skills and deepen their expertise.

 

Course Structure

Master of Business Administration (Marketing) consists of 5 core modules, 2 compulsory elective modules and a dissertation or capstone project.

  • People and Organisations

  • Accounting for Decision Makers

  • Operations Management

  • Marketing

  • Strategic Management

  • Consumer Behaviour: Knowing Your Consumer (Elective)

  • Strategic Global Marketing (Elective)

  • Dissertation

  • Capstone Project

 

Course Outline

  • Outline for People and Organisations

  • Outline for Accounting for Decision Makers

  • Outline for Operations Management

  • Outline for Marketing

  • Outline for Strategic Management

  • Outline for Consumer Behaviour: Knowing Your Consumer (Elective)

  • Outline for Strategic Global Marketing (Elective)

  • Outline for Dissertation

  • Outline for Capstone Project

 

Scope of Study

Theories, case analysis and practices in the area of business administration and management

 

Delivery Mode

Classroom lectures and tutorials; case studies, group-based discussion, coursework, project and research activities

 

Entry Requirements

Academic Level:

One of the following must be fulfilled:

  • A degree from a recognised university with a minimum of a 2:2 classification;

  • Hold a professional or other qualification which is deemed as acceptable for admission by Cardiff Metropolitan University and have held a responsible position for a minimum of 5 years.

Selection for this course is through an application form and, where necessary, an interview.

 

English Proficiency: 

Applicants must have an IELTS score of at least 6.0 or pass the Certificate in Academic English Level 6 conducted by DIMENSIONS or pass the English Proficiency Test at equivalent level conducted by DIMENSIONS or its equivalent.

English proficiency may be considered to have been met and an IELTS score may not be required if applicant possesses a highest qualification where English was the sole medium of instruction.

  • North-East Branch

    58, Lowland Road (Kovan MRT), North-East

Check out more Master of Marketing courses in Singapore

ESSEC Asia-Pacific Logo

MSc in Marketing Management and Digital

Our program fully taught at ESSEC Asia-Pacific in Singapore, situates our students at the heart of the region. Asia sees one of the world’s highest rates of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.

by ESSEC Asia-Pacific [Claim Listing ]

© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy