Master of Business Analytics

This programme provides the necessary intellectual underpinning theories and practice in business analytics and business-related areas to enable holistic learning. The curriculum has been carefully designed to identify and understand problems in a wide range of business domains and apply data-driven, analytical approaches to describe and diagnose business problems, predict future possibilities, and prescribe solutions. 

Master of Business Analytics is a comprehensive, industry-relevant programme designed to incorporate three essential domains; business analytics, information technology and business innovation.

Master of Business Analytics will provide students with the skills and knowledge necessary to set a Business Analytics career in motion. The programme provides specialist knowledge to become competent in predictive analytics, explore new tools available in the industry and hone your skills in the science of decision making.

Programme Structure

• The curriculum is designed to prepare students for the challenges faced as a business leader in today’s rapidly changing environment. MsBA strives to provide students with fundamental skills and cutting-edge business knowledge that equips them with innovative thinking in today’s organisations.

Core Modules

• Management and Business Analytics
• Business Intelligence
• Business Research Methods
• Data Mining
• Machine Learning for Business Decisions
• Advanced Business Analytics and Visualisation
• Python for Business Analytics
• Business Statistics Using R

Capstone Project

• This course includes a Business Analytics Capstone Project to enhance and demonstrate cognitive skills surrounding the application and interpretation of business analytics in a real-world business context and develop communication skills to transfer knowledge clearly, effectively and appropriately in relation to data analytics issues.

Entry Requirements

• A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
• A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
• A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
• A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
• An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)
• Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.