Master of Management (Tourism and Event Management)

• Study at a university recognised globally in Business. UniSA Business is ranked in the top one per cent worldwide and has been awarded an overall five stars for excellence1.

• UniSA Business is accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level.

• Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.

• Develop advanced skills in leadership, strategy and decision making.

• Join the Executive Partners Program for invaluable industry insights and expert advice from a senior business executive.

• Benefit from flexible learning arrangements to best suit your individual needs.

• Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.

• Pursue a global career in the tourism, event and hospitality business sectors.

• Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.

• Study at a university that has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.

• Study a curriculum informed by above world-class research in Tourism2.

• Learn at a university ranked Top 5 in Australia and in the world top 50 for Hospitality and Tourism3.

• Study at a Top 5 business school in Australia for quality4.

• Learn at a university ranked No.1 in SA and Top 5 in Australia for Hospitality and Leisure Management5.

• Experience UniSA’s campus facilities and resources ranked Top 5 in Australia for Business and Management6.

What you'll learn

The Master of Management (Tourism and Event Management) comprises 12 courses. You will complete four core courses and six Tourism and Event Management specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking.

Learn how to effectively manage organisations and achieve key business objectives. Through these you will develop skills and expertise in areas that include:

• business analytics and the data-driven organisation

• the principles and practices of tourism

• tourism impacts and sustainability

• people, leadership and performance

Graduate with the knowledge and skills to pursue a global management career in the tourism, event and hospitality sectors.

Career outcomes

Your career

With a Master of Management (Tourism and Event Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

• Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards.

• Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives.

• Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life.

• Conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences.

• Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners.

• Event director: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance.

• Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies.

• Events and exhibitions manager: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists.

• Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled.

• Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences.

• Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties.

• Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment.

• Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals.

• Tourism experience manager: representing a particular community or destination develop enriching, meaningful experiences for visitors.

• Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies.

Please note the industry facts below are based on 2019 data and reflect pre-COVID-19 employment projections.