Media Crisis Training

When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial. You have one chance to create and deliver a cohesive message that is well received or risk fallout from a PR catastrophe.

Your firm’s image and credibility are priceless. An opportunity exists for building or destroying that image in the eyes of the public, with employees, and with the media when a crisis situation occurs. There are very specific skills that media relations require at this critical time.

This rigorous one-day Crisis Media Training workshop focuses on providing team members with the tools and speaking skills required to communicate with the media during a crisis.

This training workshop teaches participants how to develop and deliver a formal statement that can be used during a media crisis situation.

Videotaped press conference role-plays, interviews, and briefings are followed by one-on-one feedback sessions to provide individual coaching from a trained instructor. These skills can be successfully used when maintaining general media relations as well.

Objectives:

• Understand and be able to satisfy the media and public’s need
• Properly interact, rather than react, with the media
• Deliver correct information in a timely manner
• Build and deliver a clear and consistent message that sticks
• Overcome nervousness when dealing with the media
• Develop and practice delivery skills (voice/gestures) that convey the message credibly
• Understand buyer types and what factors motivate them
• Build a positive image that the press utilizes rather than demoralizes