In this course, emphasis is placed on the firm and the marketing manager’s role in strategy formulation and their role in marketing management and decision making. Topics to be included are market management, market opportunities, marketing strategy and remarketing control system.
DurationIn this course, emphasis is placed on the firm and the marketing manager’s role in strategy formulation and their role in marketing management and decision making. Topics to be included are market management, market opportunities, marketing strategy and remarketing control system.
UNITAR International University was established in 1997 as the first virtual university in Southeast Asia and among the earliest private universities in the country.
It is the first institution in Asia to be awarded a QS 5- Star Rating for the Online Learning category. In alignment with the United Nation’s Sustainable Development Goals, UNITAR’s holistic and innovative learning ecosystem provides a comprehensive programme offering for all socio-economic levels whilst developing highly employable and entrepreneurial global citizens.
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