This marketing-theory driven course examines customer relationship management (CRM) as a key strategic process for organizations. Composed of people, technology and processes, effective CRM optimizes the selection or identification, acquisition, growth and retention of desired customers to maximize
DurationThis marketing-theory driven course examines customer relationship management (CRM) as a key strategic process for organizations. Composed of people, technology and processes, effective CRM optimizes the selection or identification, acquisition, growth and retention of desired customers to maximize profit.
Besides presenting an overview of the CRM process, its strategic role in the organization and its place in marketing, students have an opportunity to create simulated CRM database using popular software package that help to illustrate what CRM can do, its advantages and limitations.
Prerequisite
MKTG 3000
Why Choose Us
The ESL Academy not only prepares students in English language fluency it also supports their complete success as a University of Colorado Denver student. An active English-learning environment provides skills for success in an American university: Grammar, Speaking, Critical Thinking Skills, Accent Reduction, and Writing Research Papers.
Our Mission
To best serve the needs of the CU Denver community, the ESL Academy’s intensive-English program mirrors the academic culture and rigor of the university. The ESL Academy provides outstanding, innovative instruction and cultural enrichment in an ​English-immersion environment to university-bound students. It fosters respect for cultural diversity, participation in Ame​rican life, and critical reflection.
The curriculum integrates English fluency, accuracy in written and oral expression, and content studies with the scholarly and interpersonal skills required to be a successful CU Denver student.
This course introduces a broad spectrum of Customer Relationship Management (CRM) and concentrates on building and maintaining customer loyalty and lost customer win-back, as a key component of the organization's total marketing effort.
The course will emphasize quantitative analysis with support from qualitative techniques. Quantitative analysis will provide numerical support for making the business case for or making choices within CRM.
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