MSc in Marketing Management and Digital

Our program fully taught at ESSEC Asia-Pacific in Singapore, situates our students at the heart of the region. Asia sees one of the world’s highest rates of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.

Empowered by digital technologies, marketers now find themselves facing consumers who are better informed, highly impatient, and more discerning. What it takes to engage such consumers involves providing the right information at the right time, all the time. A challenge in which digital marketing is well-poised to meet.

We also see a growing sophistication in the next generation of Asian consumers. These consumers don’t just want the best product in the world, they want products tailored to their tastes and provide unique experiences.

Part of this growing sophistication resulted in an increased appetite for luxury in Asia. The concept of luxury has also evolved. No longer is the definition of luxury linked to the more traditional idea of conspicuous consumption. Now luxury is replaced by an emphasis on quality, authenticity, and uniqueness.

Luxury marketing has always been about experiences, a marketer trained in luxury marketing offers a unique competence in experience marketing. To gear up for this brand new group of consumers, it is not surprising that the most sought-after skills in recent years for a marketer have to do with digital and experiential marketing.

Curriculum

Throughout our courses, you will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices. These will enable you to succeed in the marketing trades and access management functions in marketing or digital marketing field in various industries.

The program will also focus on the social and ethical dimensions of marketing issues to equip you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to drive the managerial and digital transformation of companies.

Admission Requirements

You will need to provide:

• English test score - mandatory. The English test is not required if the applicant has spent at least 3 years in a higher education program completely taught in English.

• It can take several months to prepare and register for an exam slot for these tests.

• Keep this in mind before starting your application as without these test scores uploaded in your application file, it will be incomplete.

• GMAT is not mandatory, however, a competitive GMAT score will improve your chances of being admitted to the program.