The primary role of a Multi-Channel Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
DurationThe primary role of a Multi-Channel Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A Multi-Channel Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
As a Multi-Channel Marketer, you will cover the whole marketing mix. From research, to defining, designing, building and implementing digital campaigns across a variety of online and social media platforms.
All of which enable you to understand and gain experience in driving customer acquisition, customer engagement, and customer retention.
A multi-channel marketer will typically work as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. You will work to marketing briefs and instructions and will usually report to a Digital Marketing Manager.
Your Progression
Following the completion of your apprenticeship, you will have a range of options to explore depending on your interests and whether you want to specialise. This includes Social Media Management, SEO Specialist, or a Digital Marketing Degree.
What we do differently
Our approach to education is to empower you to become who you want to be. Our courses are designed for those looking to take a different path to achieve their ambitions. We will encourage you
to go further in your studies and will support you to gain the skills and confidence you need.
We focus on our students
Our student-focused approach means we treat each student as an individual. We take the time to understand your motivations and needs, and tailor your learning experience to suit them.
Our courses are taught by experienced, qualified teachers, in a safe, friendly environment for all students. Small class sizes mean we can provide you with the time and attention you deserve to support you throughout your studies.
We offer you the opportunity to expand your skills, in preparation for further or higher levels of study, through enrichment and other opportunities.
Our mission
Our mission is simple. We want you to be who you want to be and to gain the skills you need to progress onto higher education, training or work. It is a mantra which has defined how we approach the teaching and learning of our students.
We believe in providing a creative and supportive environment to cater to your individual learning needs, and we give you a wealth of employability and enrichment opportunities to ensure you have the expertise required for your CV.
We collaborate with leading industry experts and local businesses to ensure our programmes provide the teaching, skills and learning opportunities you need for your future.
We welcome you whether you are aged 16 –18, 19+ or still at school and looking to discover more about your future options. It is also the reason why Nacro Education and Skills provision, including Totton College, has been graded ‘Good’ by Ofsted in 2024. We hold the Matrix standard for careers education and have received the Incyte platinum award for safeguarding.
For those looking to progress in your existing career, or for those who are ready to take on a new challenge, we have a fantastic range of professional and part-time courses. In addition, our apprenticeship programmes allow new and existing employees to obtain their desired qualifications while working.
We are part of the Nacro, a social justice charity committed to serving the needs of the local communities in which we work. Our ambition is to ensure every student has a positive experience at Totton College, which will enable them to develop confidence and self-esteem, gain the skills, qualities and qualifications that learners need and employers want, now and in the future.
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