Advertising practice demands attention to detail, adherence to deadlines, work ethic, positive regard for others (i.e. colleagues and clients), professionalism and a willingness to go beyond the obvious.
DurationAdvertising practice demands attention to detail, adherence to deadlines, work ethic, positive regard for others (i.e. colleagues and clients), professionalism and a willingness to go beyond the obvious.
The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems and technical methods in general, and specialise in the processes, systems and technical methods that they are (to be) involved in by achieving specific competence.
These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/radio production and print production.
Purpose Of Qualification:
Advertising practice demands attention to detail, adherence to deadlines, work ethic, positive regard for others (i.e. colleagues and clients), professionalism and a willingness to go beyond the obvious.
The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems and technical methods in general, and specialise in the processes, systems and technical methods that they are (to be) involved in by achieving specific
competence.
These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/radio production and print production.
Course Structure:
Communication
Evaluate Advertising Assignment Progress
Evaluate Advertising Assignment Outputs
Gather, Record and Interpret Business Related Information
Richfield Graduate Institute of Technology commenced operations in 1990 in Tongaat as a Computer Training Centre. It established branches in various provinces and today has a national footprint.
The Institution is accredited by the Council on Higher Education (CHE), Umalusi, the Quality Council on Trades and Occupations (QCTO) and numerous SETAs.
Richfield Graduate Institute of Technology (Pty) Ltd is registered with the Department of Higher Education & Training as a Private Higher Education Institution under the Higher Education Act, 1997, Registration Certificate.
Richfield operates Higher Education, Technical, Vocational & Further Education Training, Distance Learning and Short Learning Programmes with campuses located across major cities and rural sectors in South Africa.
Higher Education Programmes are offered at Higher Certificate, Advanced Certificate, Diploma, Degree, Post Graduate Diploma and Honours levels in the Faculties of Information and Communications Technology; Business, Economics and Management Sciences and Public Administration.
The institution has a proud track record of 30 years in operation with 33 accredited Higher Education sites, and 22 accredited programmes. Over ****** students having completed a range of programmes over this period.
Richfield is jointly owned by its founders and by Investec Africa Private Equity, a closed-end fund which is managed by Investec Asset Management (“IAM”). IAM acquired a majority controlling stake of Richfield Holdings (Pty) Ltd in 2018.
Advertising training is offered by Mashite Academy. Quality learning is not just about memorizing information or completing tasks, but about developing the ability to think critically, solve problems, communicate effectively, and adapt to changing circumstances.
This course is the ideal starting point for anyone needing a refresher of the marketing and communication industry, and professionals looking to break into the field.
The many avenues and platforms of advertising and promotion and their significance and reach. The relationship between advertising, promotion and target market and use of advertising and sales promotion as a marketing tool.
Learn how to use your words to affect the bigger picture, translating copy in adverts into sales.
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