The programme progresses through three levels. Each N level takes place over one semester. After each semester, students are eligible for a National Certificate on that level. We recommend continuing through all three levels in order to qualify for the National Diploma.
DurationThe programme progresses through three levels. Each N level takes place over one semester. After each semester, students are eligible for a National Certificate on that level. We recommend continuing through all three levels in order to qualify for
the National Diploma. The National Diploma requires students to work for 18 months at a Marketing institution before they are entitled to receive a National Diploma.
Learning Outcomes:
Nature and extent of personal sales, sales forecasts and quotas, sales territories, the sale process, types of sales, improvement of personal effectiveness
Intro to Mercantile law, Law of contract, Contract of sale, Credit Agreements, Lease, Contracts of service, Negotiable instruments
Product and service policy, Distribution Policy, Price Policy, Promotion Policy
The management functioning of marketing, Industrial marketing, The marketing of services, International marketing
The research process, Sources of information, The questionnaire and its launching, The use of random sample tests in market research, Analysis of data, Forecasting and question analysis, and Reporting
Richfield Graduate Institute of Technology commenced operations in 1990 in Tongaat as a Computer Training Centre. It established branches in various provinces and today has a national footprint.
The Institution is accredited by the Council on Higher Education (CHE), Umalusi, the Quality Council on Trades and Occupations (QCTO) and numerous SETAs.
Richfield Graduate Institute of Technology (Pty) Ltd is registered with the Department of Higher Education & Training as a Private Higher Education Institution under the Higher Education Act, 1997, Registration Certificate.
Richfield operates Higher Education, Technical, Vocational & Further Education Training, Distance Learning and Short Learning Programmes with campuses located across major cities and rural sectors in South Africa.
Higher Education Programmes are offered at Higher Certificate, Advanced Certificate, Diploma, Degree, Post Graduate Diploma and Honours levels in the Faculties of Information and Communications Technology; Business, Economics and Management Sciences and Public Administration.
The institution has a proud track record of 30 years in operation with 33 accredited Higher Education sites, and 22 accredited programmes. Over ****** students having completed a range of programmes over this period.
Richfield is jointly owned by its founders and by Investec Africa Private Equity, a closed-end fund which is managed by Investec Asset Management (“IAM”). IAM acquired a majority controlling stake of Richfield Holdings (Pty) Ltd in 2018.
Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
The National Certificate (Vocational) Marketing course is a 3-year qualification primarily aimed at providing the certificate holder the opportunity to be employed in industry without any additional training.
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Learners on this course will be given an introduction to marketing and its benefits.
Many confuse the term marketing with selling and advertising. Whilst both of these aspects are included in the marketing function, they account for only a part of the total marketing effort.
Management & Marketing Course is Offered by Boston City Campus.
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