National Certificate in Marketing Management (N4-N6)

The programme progresses through three levels. Each N level takes place over one semester. After each semester, students are eligible for a National Certificate on that level. We recommend continuing through all three levels in order to qualify for

the National Diploma. The National Diploma requires students to work for 18 months at a Marketing institution before they are entitled to receive a National Diploma.

Learning Outcomes:

• Nature and extent of personal sales, sales forecasts and quotas, sales territories, the sale process, types of sales, improvement of personal effectiveness

• Intro to Mercantile law, Law of contract, Contract of sale, Credit Agreements, Lease, Contracts of service, Negotiable instruments

• Product and service policy, Distribution Policy, Price Policy, Promotion Policy

• The management functioning of marketing, Industrial marketing, The marketing of services, International marketing

• The research process, Sources of information, The questionnaire and its launching, The use of random sample tests in market research, Analysis of data, Forecasting and question analysis, and Reporting