The programme progresses through three levels. Each N level takes place over one semester. After each semester, students are eligible for a National Certificate on that level. We recommend continuing through all three levels in order to qualify for the National Diploma.
DurationThe programme progresses through three levels. Each N level takes place over one semester. After each semester, students are eligible for a National Certificate on that level.
We recommend continuing through all three levels in order to qualify for the National Diploma. The National Diploma requires students to work for 18 months at a Public Relations Institution before they are entitled to receive a National Diploma.
Learning Outcomes:
Communication: A PRO often has to deal with clients, advertising companies, the press and the public. Maintaining the value of the brand among such people require excellent communication skills.
Office practice: This subject will expose you to common and best practice in the office environment – everything you need to know to ensure that the offices run effectively and efficiently.
Public Relations: Public relations centres on how the PRO manages information about the company and how it is perceived in the public eye. Understanding marketing, perceptions, and how to liaise with the wide variety of people that make up “the public” is essential to your success.
Richfield Graduate Institute of Technology commenced operations in 1990 in Tongaat as a Computer Training Centre. It established branches in various provinces and today has a national footprint.
The Institution is accredited by the Council on Higher Education (CHE), Umalusi, the Quality Council on Trades and Occupations (QCTO) and numerous SETAs.
Richfield Graduate Institute of Technology (Pty) Ltd is registered with the Department of Higher Education & Training as a Private Higher Education Institution under the Higher Education Act, 1997, Registration Certificate.
Richfield operates Higher Education, Technical, Vocational & Further Education Training, Distance Learning and Short Learning Programmes with campuses located across major cities and rural sectors in South Africa.
Higher Education Programmes are offered at Higher Certificate, Advanced Certificate, Diploma, Degree, Post Graduate Diploma and Honours levels in the Faculties of Information and Communications Technology; Business, Economics and Management Sciences and Public Administration.
The institution has a proud track record of 30 years in operation with 33 accredited Higher Education sites, and 22 accredited programmes. Over ****** students having completed a range of programmes over this period.
Richfield is jointly owned by its founders and by Investec Africa Private Equity, a closed-end fund which is managed by Investec Asset Management (“IAM”). IAM acquired a majority controlling stake of Richfield Holdings (Pty) Ltd in 2018.
A career in Public Management will prepare you for a variety of public service functions. A strong element of the course is knowledge of administrative structures and an understanding of the public and private sector.
Companies employ public relations experts to manage the perception of the company and its brands. PR practitioners must possess strong writing and organisational skills, be confident and creative and have a persuasive edge.
The course is offered as contact sessions and will include both theoretical and practical application. Course notes and the prescribed textbook are requirements for the course.
Public Relations Management course is offered by Higherway Institute Of Learning. Higherway institute of Learning is a leading education, training and development organisation that designs innovative learning solutions to enhance productivity and efficiency in the workplace.
This qualification is aimed primarily at giving the learner technical, theoretical knowledge, practical knowledge and workplace knowledge and skills required in the public relations discipline for their chosen sector.
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