Neuroscience in Marketing Course is Offered by Executive Education, IIM Ahmedabad
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IIMA has been offering Executive Education (MDP) programmes right from its inception in 1961.Over the years, it has offered 1800 plus programmes.
It was a deliberate decision to begin the academic activities at IIMA with an Executive Education Programme (EEP). The first set of executive courses designed, developed, and offered by IIMA have now become popular as the 3-Tier Programmes (3TP).
Since then, IIMA has been constantly adding to the list of EEPs. For the academic year April 2016 - March 2017, around 100 EEPs have been planned including a few new programmes. This list includes the flagship EEPs such as:
The program also teaches how the content should be marketed so that it can pull on more viewers.
This course uses practical framework and real-world applications. The Brand Management deal with a host of topics concerning brands, e.g., which new products should be introduced and how should they be named, how are “strong” brands
Marketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path.
A few decades back, brands belonged to manufacturers. They could decide on the what, how and how to of brands. The consumers played a role, but that was minimal. In the present era, the balance has shifted to the consumers, thanks to 3 Cs.
Influencer endorsements are a powerful form of social proof that you can use to raise awareness for your brand and reach new potential customers. The reason it works so well is that influencers command much more trust than faceless brands.
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