Omni-Channel Management Certificate

This 8-week certificate is for those pursuing a career in the new world of retailing. It covers the multiple channels to serve the customer from the many forms of e-commerce to bricks and mortar. The course provides a framework for analysis of business models of emerging and successful practitioners.

It includes the new role of merchandising, omni-channel financial measures, customer behavior analysis, omni-commerce success factors, the role of social media, and the growing use of new technologies such as AI and AR.

A group research project provides the opportunity to experience how to take a business, your company, and your career to the next level. Learn from highly experienced industry professionals through lecture, panels, discussion, and off-site market tours.

Learn How To

• Measure today's retail landscape to see where true opportunities for brands and business exist

• Track shopping preferences

• Utilize e-commerce best practices

• Benefit from data analytics and social media mining

• Take multi channels into consideration when making merchandising decisions

• Understand key retail metrics

• Generate traffic to stimulate brick-and-mortar performance

• Achieve profits and customer satisfaction with logistics

• Make confident decisions in business and in career performance

Why FIT

• Certificate developed and taught by top retail experts

• Certificate offers a universal look at modern retailing and combines theory with hands-on applications and market trips

• Information imparted is practical, and currently used in successful businesses

• Certificate has been developed with career advancement as goal for those who attend

• Earn a certificate from FIT/SUNY, a world-renowned college serving all businesses targeted to fashion