The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
DurationTarget Audience
For those who want to attain essential knowledge and skills on how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
Pre-requisites
Basic computer and digital marketing knowledge are a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Entry Requirement
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
A minimum of one year of employment experience (preferably in sales and marketing)
Internet and social media savvy (in personal use)
Genetic Computer School was established in 1986 and is one of the private institutions in Singapore to promote the use of Information Technology.
Our school offers a wide range of short courses on Adobe, Office Productivity and Digital Marketing series. We have a wide range of Certificate, Diploma, Higher Diploma, Specialist Certificate and Specialist Diploma courses focusing on IT. We are currently venturing on offering soft skills courses needed by the workplace and courses that enhance employability prospect for individuals.
Our Vision
To be recognized as an institution developing knowledge professionals for the future industry.
Our Mission
We’ll achieve our vision by promoting lifelong learning opportunities by bringing modular deep-skill courses accessible to everyone, anywhere, anytime.
Values and Culture
Excellence
Genetic will persistently create better ways of doing things we do to exceed the expectations of our stakeholders.
Integrity
Genetic believes integrity as the basis of long-term success in one’s life. We always strive for the highest honesty and accuracy in every word we promised.
Professional Certificate in Digital Marketing & Customer Insights is offered by NUS Advanced Computing for Executives (ACE). Our mission to educate leaders, executives and computing professionals in exploiting emerging and disruptive digital technologies.
This 2-day hands-on training programme on Digital Marketing, conducted at the NUS Business School, is designed to make participants more effective in developing and executing digital marketing strategies.
This specialist certificate course equips students with essential knowledge and skills in designing digital marketing campaigns to improve online presence, brand awareness and customer retention using online media
This course teaches the concept, methods and tactics to rank highly on Search Engine Result Pages a.k.a. Search Engine Optimization (SEO). The curriculum imparts skills needed to optimize websites such that they can rank prominently on Search Engines when users search for products and services.
Develop clean, clear and informative digital marketing reports for any channel. Understand how to communicate the metrics and insights that matter.
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