The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
Target Audience
For those who want to attain essential knowledge and skills on how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
Pre-requisites
Basic computer and digital marketing knowledge are a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Entry Requirement
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
A minimum of one year of employment experience (preferably in sales and marketing)
Internet and social media savvy (in personal use)
Genetic Computer School was established in 1986 and is one of the private institutions in Singapore to promote the use of Information Technology.
Our school offers a wide range of short courses on Adobe, Office Productivity and Digital Marketing series. We have a wide range of Certificate, Diploma, Higher Diploma, Specialist Certificate and Specialist Diploma courses focusing on IT. We are currently venturing on offering soft skills courses needed by the workplace and courses that enhance employability prospect for individuals.
Our Vision
To be recognized as an institution developing knowledge professionals for the future industry.
Our Mission
We’ll achieve our vision by promoting lifelong learning opportunities by bringing modular deep-skill courses accessible to everyone, anywhere, anytime.
Values and Culture
Excellence
Genetic will persistently create better ways of doing things we do to exceed the expectations of our stakeholders.
Integrity
Genetic believes integrity as the basis of long-term success in one’s life. We always strive for the highest honesty and accuracy in every word we promised.
Digital Marketing course is offered by Aesperson Academy.
Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. Conducted by an experienced marketer and social media veteran, it will include a mixture of team exercises, brainstorming sessions and individual practice.
Become proficient in launching successful digital campaigns from ideation (persona, strategy) to omni-channel implementation (Google ads, Facebook ads, SEO… etc.) to data-driven optimisation (experiments, analytics).
Consumption of digital media content has increased exponentially over time. Today, the competition for consumers’ attention is more intense than ever before.Â
WSQ – Social Media Marketing course has been designed as an introduction to social media marketing and will serve to answer all the questions you have above and more.
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