This workshop is designed for anyone who wants to write better proposals to generate improved sales. The workshop will include the psychology of persuasion and plenty of easy-to-apply tips which participants can apply straight after the training.
DurationPerfact Proposals Writing
Learn how to create a team and cultivate a culture of productivity and accountability.
Who Should Take This Workshop?
This workshop is designed for anyone who wants to write better proposals to generate improved sales. The workshop will include the psychology of persuasion and plenty of easy-to-apply tips which participants can apply straight after the training.
Learning Points
Produce a detailed reader analysis
Apply a design thinking approach to proposal writing
Empathize with their reader more deeply
Understand RFPs and ask the right questions in client meetings
Structure their proposal persuasively
Use transformative vocabulary
Avoid clichés and unsubstantiated claims
Flex their writing style to meet the needs of their audience
Personalize their proposal design
Review their proposal from multiple perspectives
Review their proposals meticulously to achieve professional finish
Methodology
Training with Mango maximises action and interaction, blending individual and group exercises. Participants master key concepts through role plays, games, quizzes, case studies, discussions and reflective sessions
Structure
1. Your Audience - Empathy
Learn how to profile your audience and decision makers. Find out what their needs and wants are and anticipate their objections. Learn how you can echo their wants in your proposal and find out how to glean the most from RFPs and client meetings.
2. Structure and Persuasion
Learn how to visually plan your proposal with a design thinking approach. Explore which structure will bring you closer to your sale. Learn how you can use a deductive and inductive structure. Explore how to tailor your offer based on a hierarchy of audience needs. Decide the best way to present your financial offer.
3. Impactful Language
Discover how to write your proposal impactfully. Use transformative vocabulary and avoid overuse of adjectives and exaggeration. Explore how you can be flexible with tone and style to meet your audience’s expectations.
4. Images and Design
Learn some design rules to your proposal production. Explore how you can use images and visuals to personalize your proposal. Avoid cliches and culturally inappropriate content.
5. Review
Discover how to test your proposal and encourage feedback from multiple readers. Identify any errors and inconsistencies. Learn how to avoid classic proposal writing sins that will leave a negative impression with the reader.
About The Mango...
Some people call it the fruit of fruits. We're not the only business training company in the world, but we pour a lot of passion, innovation and creativity into our training programs, helping you make the most of your learning and development.
How We Work
Training begins with needs analysis to identify the skills gaps in your team or organisation. Talk to us if you need help with this, or talk to us about your findings, and how we'll customise your training to focus on the gaps.
Everyone's business context is different. That's why we take great care to deliver tailored solutions for our clients. In fact, we never run the same training program twice.
Monitor your team's progress with live learner metrics, and review with a detailed report at the end. We help Learning and Development managers deliver returns on investment.
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