Principles Of Marketing

This Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.

In this practical course participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented.

They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product or market development.

Course Content

• What is Marketing?
• Characteristics of a market
  • How markets function
• Marketing Practices
  • Marketing communication principles and practice
  • Identifying, segmenting and targeting customers
  • Evaluate the role of marketing activity in your organisation & markets
• The Marketing Mix
  • The scope of the marketing mix
• Current Issues in Marketing
• Marketing Environment 
• Marketing Research
• Segmenting, Targeting and Positioning 
  • Simple segmentation exercise
  • Evolution of competitive edge(s)
  • Consumers Positioning Through The 7 PsPlanning
• Marketing Planning