This Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.
DurationThis Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.
In this practical course participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented.
They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product or market development.
Course Content
BOC Global Events & Training Group is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant.
Based in London, BOC has delivered its knowledge to corporations worldwide including Europe, Middle East, Africa and Asia.
Whilst having a reputation for delivering the highest quality events, and with many years’ experience, the company has grown with an ever changing market and built an extensive portfolio. BOC strives to be the best service out there, with the highest regards to quality and professionalism.
Our clients operate in the following industries: Oil, Gas and Petrochemicals, Banking and Financial Services, Government Institutions and Ministries, Telecommunications, Ports and Transport.
The primary role of a Multi-Channel Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
This qualification is aimed at people who are either just starting out in marketing or want to move into marketing.
Gain a better understanding of marketing and how you can use it to drive your business or organisation on this 1-day course.
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a ra...
This masterclass has been designed to provide a practical introduction to income generation. This will empower learners with the confidence, skills and resources needed to introduce and sustain successful income generation in their school.
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