This Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.
DurationThis Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.
In this practical course participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented.
They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product or market development.
Course Content
BOC Global Events & Training Group is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant.
Based in London, BOC has delivered its knowledge to corporations worldwide including Europe, Middle East, Africa and Asia.
Whilst having a reputation for delivering the highest quality events, and with many years’ experience, the company has grown with an ever changing market and built an extensive portfolio. BOC strives to be the best service out there, with the highest regards to quality and professionalism.
Our clients operate in the following industries: Oil, Gas and Petrochemicals, Banking and Financial Services, Government Institutions and Ministries, Telecommunications, Ports and Transport.
We provide face-to-face Marketing tuition in London and online Marketing tutors worldwide. Our Marketing tutors are hand-picked from the best universities and rigorously interviewed. They work with students and professionals at all levels – from beginner to advanced – from all over the world.
You will learn what inclusive marketing is and how to incorporate inclusivity into your marketing strategies. You will also build an action plan to increase your inclusive marketing efforts in the years ahead.
Effective Marketing is really important in today's rapidly changing business environment. With greater competition and higher expectations from customers: Marketing must be a priority for all organisations whatever industry or size.
This certification has been designed by Berkeleyme. The objective of this Strategic Marketing Certification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.
Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.
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