Introduction to Product Management and Product Marketing

This course is intended for business professionals who are at early stages of their product management and product marketing career.

After completion of this course you will have a clear understanding of the role of Product Management and Product Marketing as a critical success factor in the modern business environment and what it takes to be an effective product or product marketing manager. You will learn the foundations of two leading international frameworks – AIPMM Product Management Lifecycle Framework and Doblin’s Ten Type of Innovation Framework – and get a high level understanding of a selection of key topics in product management and product marketing.

This knowledge will prepare you to dealing with common challenges at each step of your product’s journey from idea to profits and help you identify opportunities for improving business results and personal development.