This course is intended for business professionals who are at early stages of their product management and product marketing career.
DurationThis course is intended for business professionals who are at early stages of their product management and product marketing career.
After completion of this course you will have a clear understanding of the role of Product Management and Product Marketing as a critical success factor in the modern business environment and what it takes to be an effective product or product marketing manager. You will learn the foundations of two leading international frameworks – AIPMM Product Management Lifecycle Framework and Doblin’s Ten Type of Innovation Framework – and get a high level understanding of a selection of key topics in product management and product marketing.
This knowledge will prepare you to dealing with common challenges at each step of your product’s journey from idea to profits and help you identify opportunities for improving business results and personal development.
Multiply your results and win with world-class product management, product marketing and innovation.
Training
We specialise in the design and delivery of product management, product marketing and innovation enablement training, coaching and mentoring solutions tailored to directly meet your needs and ensure the realisation of lasting benefits for you.
Consulting
We tailor each product management, product marketing and innovation enablement consulting project to fit the needs of your company and focus on driving results through understanding your markets, your business, and your team.
The Professional Scrum Product Owner (PSPO) programme teaches people how to maximise the Return on Investment (ROI) and optimise the Total Cost of Ownership (TCO) of products and systems.
Through this course, you will build an understanding of the product lifecycle and how to manage the product through its phases.
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So you have been told that you are now a “Product Owner”. What on earth does that mean? Maybe you have been charged with developing a plan to get a new product from an idea to market? Where do you start? What do you do? How do you know you have finished?
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