Through this course, you will build an understanding of the product lifecycle and how to manage the product through its phases.
DurationThis is the role of the product manager. In this course you will learn how to oversee the product lifecycle and create and advance the product strategy – carefully balancing concerns between market conditions, business strategy, and tactical delivery. In doing so you’ll learn how to embrace the needs of all three to add value to your organisation, your stakeholders, and most importantly, your customer.
Through this course, you will build an understanding of the product lifecycle and how to manage the product through its phases.
You will learn how to bring the customer voice, competitive analysis, market trends and other knowledge into the organisation to drive better business decisions.
You will gain new techniques for communicating your product vision and roadmap as well as a toolkit to deliver better products.
You'll learn
During this course you'll learn how to:
Great for
To be competitive, today’s businesses need to be faster and more adaptive to change. That’s where we come in. We work with businesses and government agencies to help them to adapt when confronted with constant customer, market, and technological changes.
We specialise in new ways of working that support businesses to improve the things that matter most – speed of delivery, solution quality, and customer satisfaction. Through consulting, coaching, and training, we'll help your business build the mindset and practices that create more productive workplaces and more engaged workers.
From local start-up to agile pioneers
SoftEd was first formed in 1990 as a result of a management buy-out of Datacom Education from Datacom Systems, one of Australasia's largest IT services organisations.
From start-up beginnings in New Zealand, we now operate from a network of offices that span Australia, Asia, New Zealand, and the United States. Today we have built a team that boasts internationally recognised thought leaders in agility and offer a wealth of experience in building organisational capability and have helped some of the world’s best-known brands to grow their culture and capabilities.
In 2021, SoftEd became part of the Skills Consulting Group, a full-service consultancy specialising in learning and development, workplace wellbeing, and education consulting.
The SoftEd difference
As passionate pragmatists, we believe that there isn’t a one-size-fits-all approach to change, so we work with your business to develop a customised change program that is implemented at a rate that works best for your organisation.
Our aim is to become part of your team. We’ll work closely with you to understand your needs and aspirations and help you to deliver innovative solutions.
We'll help you drive the change your organisation needs in the here and now – and into the future. And with our international reach and knowledge sharing, you’ll benefit from local insights and global skills, no matter the engagement size or location.
Above all, you can expect a wealth of agile experience, a collaborative approach, and sustainable solutions.
Do you want to bring products to market that customers love in a way that is more expedient and more efficient? This is the role of the Product Manager. This course introduces you to various tools and techniques to ideate and run experiments.
So you have been told that you are now a “Product Owner”. What on earth does that mean? Maybe you have been charged with developing a plan to get a new product from an idea to market? Where do you start? What do you do? How do you know you have finished?
The Professional Scrum Product Owner (PSPO) programme teaches people how to maximise the Return on Investment (ROI) and optimise the Total Cost of Ownership (TCO) of products and systems.
This course is intended for business professionals who are at early stages of their product management and product marketing career.
SAFe Product Owner/Product Manager Certification is designed for professionals who want to lead Agile teams and drive the development of successful products in a Scaled Agile Framework (SAFe) environment.
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