Product Management Training

Have you ever looked at a product that you're using and wonder who decided to build this product? What was the need to create this product? How is this product different from other company's product? Why is this product different as compared to other products in the market in the same category?

It's okay because we can answer all these questions in just two words: product management. PM is an upcoming role that can probably leave all other functions behind. Product Management means guiding the journey of a product from its beginning till the end.

This includes pricing, size, features, improvements, marketing, market demand, and so much more. This role solely focuses on the customer and their needs and makes a profit for the company at the same time. Product Management has a strategy, planning, feedbacks, technology, communication, and execution. If even one of these doesn't work out, then the product may fail in the market.

One of the most important things done by the PM is to read and analyze the market demand. This is done by using the given statistics of how much an average customer is willing to spend on a phone, what people prefer more when it comes to iOS or Android, what features of a phone make people want it immediately or, what colors do the customers choose.

Course Outline:

• Introduction to Product Management
•    Roles and Responsibilities of Product Manager
•   Product Life Cycle
•   Agile and Product Management
•   Product Strategy & Roadmap
•   Design Thinking for Product
•   Process of Design Thinking
•   Building Map-artifacts , Persona Mapping & PRD's
•   Design Discovery
•   Business Models- Designing , Storyboarding and Wireframing
•   Financial Theories and Fundamentals of Business
•   Communication and Presentation Practices
•   UI/UX for PMs
•   Transforming Products to Brands
•   Product Pricing Strategies
•   Product Marketing / Go-to-Market
•   Product Engineering for Managers
•   Understanding Microservices & Cloud Services
•   Waterfall & Agile Methodology
•   Understanding Scrum & Kanban
•   Product Packaging Strategy
•   Product Launch
•   Product Distribution
•   Case Studies