Professional Certificate in Content Creation For Influencers

by Republic Polytechnic Claim Listing

So you want to establish yourself as the go-to expert in an area that you’re passionate about. But, you’re not too sure how to grow your reputation and personal brand on social media? Well then, sign up for the Professional Certificate in Content Creation for Influencers.

S$1555.2

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img Duration

5 Days

Course Details

So you want to establish yourself as the go-to expert in an area that you’re passionate about. But, you’re not too sure how to grow your reputation and personal brand on social media? Well then, sign up for the Professional Certificate in Content Creation for Influencers and you’ll learn how to stand out from the competition with engaging and exciting video and audio content!

 

This certificate is made up of four courses, namely:

  • Brand Storytelling with Design for Business
  • Mobile Video Creation
  • Podcasting for Marketing: How do you Launch and Grow your Podcast
  • Livestream like a Pro

 

You’ll learn how to create your personal brand as an entrepreneur and better connect with your target audiences. Moreover, you will hone practical skills in producing video content to convey messages creatively as well as appreciate how to produce podcasts that build brand loyalty and establish authority in your domain. To power up your ‘live’ engagements with audiences all over the world, you will get tips on how to livestream like a pro to make you and your content look and sound better.

 

Learning Objectives:

  • Explain why brand storytelling is important to constructing a business identity
  • Construct a story for their brand which is relatable to their target audience and authentic to their business philosophy
  • Explain how brand storytelling affects the overall design outlook of their business
  • Create a set of guidelines that would determine how the brand’s story would affect the design outlook of their business
  • Use structure to transform ideas into stories
  • Visualise a story into a plan
  • Shoot footage necessary for story ideas
  • Assemble video, graphics and sound elements into a short video based on the story
  • Define how podcasting can support one's branding and digital presence
  • Explain the podcasting process for an engaging and sustainable podcast show
  • Examine ways to refine the concept for a podcast show to better suit the audience's needs
  • Plan the technical setup and record a podcast episode
  • Demonstrate post-production techniques to enhance the recorded podcast
  • Manage podcast hosting, distribution setup and metrics
  • Describe the visual and audio considerations required to conduct a professional live stream
  • Apply camera techniques and software applications to mount a short ‘live’ online presentation
  • Appraise the specifications of three streaming platforms to deliver a ‘live’ online presentation to a specific audience
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