Professional Certificate In Content Marketing & Copywriting

Have you heard the saying "content is king" before?

It's no secret that traditional marketing strategies are no longer as successful in driving traffic and turning leads into consumers. In light of this, content marketing has gained popularity as a means of reaching and interacting with target audiences for businesses.

Although content marketing was once merely a strategy for differentiating yourself from your rivals, it is now essential for any organisation.

By producing and disseminating relevant articles, videos, podcasts, and other media, content marketing is a marketing approach used to draw in, engage, and keep your audience. When it's time to buy what you sell, people will think of your company first thanks to this strategy's promotion of brand recognition and establishment of expertise.

In this content marketing course, you will master effective content marketing and copywriting skills. You will learn how copywriting plays an intricate part in creating content for your digital platforms and the art of content creation. You will also be introduced to the best practices of content marketing and copywriting to ensure that your content is impactful and engaging.

Outline:

• Module 1: Principles of Content Marketing
  • 5-Step Content Marketing Strategy Process
• Module 2: Discover Current Situation
  • Five Dimensions of a Customer Avatar
  • Customer Avatar Building
  • Competitor Analysis and Benchmarking
  • Competitor Intelligence
• Module 3: Define Content Marketing Goals
  • Set Content Marketing Goals and Metrics
  • Match to Your Content Marketing Funnel
  • Social Content Tracking Matrix
  • Viral Storytelling Techniques
• Module 4: Develop Searchable & Shareable Content
  • Content Marketing Creation Tools
  • Blogging Best Practices
  • Facebook Best Practices
  • Instagram Best Practices
  • Linkedin Best Practices
• Module 5: Drive Action (Lead Magnets, Emails, Ads)
  • Lead Magnets, Social Promotions and Landing Pages (Bofu)
  • Campaign Legalities
  • Landing Pages
  • Crafting Your Facebook Ad
  • Email Marketing Tactics
• Module 6: Deliver Content Marketing Results & Metrics
  • Understand Google Analytics and URL Builder
  • Social Media Performance Metrics
  • Social Media Advertising Metrics/ ROI Indicators
  • Navigating Facebook Insights
  • Reading Instagram Insights
  • Analysing Facebook Ads (Facebook Ads Manager)

Learning Outcomes:

• The principles of content marketing
• The content marketing strategy process
• Effective copywriting tips to develop good social media content
• Explore the art of storytelling in social media content
• Learn how to create content that woos and wow your audience
• Optimise your content to be searched and discovered
• Define your content marketing goals and metrics
• Explore common mistakes to avoid when doing social media copywriting
• Best Practices for different digital platforms – blogs, Facebook, Instagram, etc.
• Learn how to measure the success of your content marketing plan