Professional Certificate in Digital Marketing And Analytics

The School of Management, Universiti Sains Malaysia was established on the 1st of December 1989. Since its inception, School of Management has embarked on offering undergraduate and postgraduate programmes. Initially, the Bachelor of Management (Honours) degree offered four (4) areas of specialisations namely: Finance, Marketing, Operations and Organisational Behaviour. Subsequently, a growing need for the Accounting Programme to meet the nation’s call for more qualified accountants had persuaded School of Management to offer the Bachelor of Accounting (Honours) degree effective from 1999/2000 academic session. In addition, due to the continuous development surrounding the management areas, International Business major was introduced in 2008, followed by Islamic Finance in 2011. 

Data Analytics is the most recent major approved by the Ministry of Higher Education Malaysia. Apart from the undergraduate courses, School of Management also offers Master by Research, Masters by Coursework and Master by Mixed-mode; and Doctor of Philosophy (PhD) programmes to meet the need for more highly skilled talents.

As quality education is School of Management's ultimate objective, various professional bodies were invited to assess its curricula and instructional strategies. These efforts culminated in the accreditation of the Bachelor Accounting Programme by the Malaysian Institute of Accountants (MIA) in October 2000. Later, other professional bodies (Malaysian Institute of Certified Public Accountants (MICPA), Association of Certified Chartered Accountants (ACCA), Chartered Institute of Management Accountants (CIMA), Certified Practising Accountant (CPA Australia) and Institute of Chartered Accountants in Wales and Australia (ICAEW) followed suit. 

In 2014, the Chartered Institute of Logistics and Transport (CILT) that is based in the United Kingdom has also recognised and accredited the Bachelor of Management (Operations). In addition, Bachelor of Management (Finance) has been recognised by The Chartered Financial Analyst (CFA), while Bachelor of Management (Islamic Finance) is accredited by Islamic Banking and Finance Institute Malaysia (IBFIM) since 2017.

Efforts of the entire School of Management community were crowned with success when in 2003; the Ministry of Higher Education bestowed the honour of the best School of Business Management and Accounting in the country. This recognition was based on an academic audit undertaken by a few professors from a consortium of the Institutes of Higher Learning New Zealand in collaboration with a local audit firm. For the past four years, the School of Management has been accorded three (3) Palmes, as an “Excellent Business School” by Eduniversal World Business School Ranking.

School of Management has built strategic alliances with both the public and private enterprises. This is attained through the participation of its students in compulsory practical training and the involvement of its faculty in research and consultancy work with private agencies as well as public service. In addition, the school has rendered it services to institutions such as Siemens, Unico, Penang Development Corporation (PDC), Citigroup, Malaysia Productivity Corporation (MPC), Permodalan Nasional Berhad (PNB), Khazanah Nasional, Intel Penang Sdn. Bhd., Motorola, Dell Asia Pacific, to name a few. In addition, the School has been chosen by several foreign universities as host for their international and exchange programs such as Copenhagen Business School, Universite Saint-Louis-Bruxelles, Hiroshima City University, Yokohama City University, Universitet, Hannam University, Universitas Gadjah Mada and Lahore University of Management Science. 

Universiti Sains Malaysia (USM) through School of Management is also in a strategic collaboration with the Institute of Chartered Accountants in England and Wales (ICAEW), paving the way to be recognised as ICAEW ACA Strategic Credit Partners.