Professional Diploma in Digital Strategy & Planning

About the course:

• 2 Days of Classroom Training

• Hardcopy of the Material

• Sample Papers

• 16 PDU’s Certificate

Overview:

The Professional Diploma in Digital Strategy & Planning introduces participants to digital communications, and helps them to develop a measured and well-considered strategy and coherent plan for their organisation, that will stand up to the rigour and scrutiny of board-level decision making.

Course Outline:

The Professional Diploma in Strategy and Planning focuses on the planning, implementation and measurement of your digital marketing efforts.

There are ten modules in the course:

• Module 1 Introduction to Strategy and Planning
• Module 2 Traditional Communications
• Module 3 Digital Communications
• Module 4 Digital Display Advertising
• Module 5 Social Customer Service
• Module 6 Budget
• Module 7 Personnel
• Module 8 Risks and Reputations
• Module 9 Analytics
• Module 10 Strategy Formulation and Plan