Public Relation, Advertising & Digital Marketing

Advertising & PR Course with focus on digital is one of the flagship programs at SACAC. As the advertising industry continues to grow leaps and bounds, the program at SACAC never ceases to evolve to accommodate everything trending and new.

Rooted in insights, the advertising course designed at SACAC prepares participants for today’s dynamic, digital world.

The program nurtures creative mavericks and canny business managers in equal measure, bringing forth the individual consciousness and excellence that infuses all pedagogy at SACAC.

This is what sets this course apart from all the advertising courses in India.

Our faculty plays a critical role in helping participants understand the nuances of advertising as well as the speed and agility of the digital and mobile medium.

Having spent decades in the industry, our faculty members provide a nurturing environment for a holistic learning of advertising and its role in a fast-changing world where rules are increasingly being dictated by technology.

Armed with one of the best courses in advertising and public relations in India, our alumni leave SACAC ready to take communication challenges that the industry throws at them head-on.

Course Overview

Students who join this Advertising and PR course from different parts of India, come from different backgrounds. You can be an engineer, or a graduate in mathematics, journalism, English, sociology or any other field.

You might have had experience in the creative space, working with digital agencies, as a social media executive, a copy/content writer or even a graphics designer.

SACAC’s integrated marketing course, one of the best in India, offers you an insight into how the advertising world works. You work with faculty members, who are also successful award-winning professionals in their field, hand-in-hand.

This makes our advertising and public relations courses different from the similar ones offered in India.

You get practical and live projects to work on. All the faculty members are mentors, highly approachable and easy to work with.

Our course is intense and as one of our alumni placed it well - “There is no time for snoozes or excuses!”, but then that is what makes a through professional out of every student who joins the advertising course in India at SACAC.

Students take ownership of placements and put a placement committee in place. Guided by mentors at SACAC, the entire process of placements is transparent and clear.

Students take initiative to invite leading companies to the campus and hand-hold the recruitment process.

They bag roles in areas of their choice - account management, copywriting, content creation, film-making, creative leadership, digital marketing, social media management.

Note: This programme requires students to have their own laptops

Pedagogy

Why do we want to talk about our pedagogy at all? Because it is important for you to know how we do things and why it helps us stand apart. Most of our subjects are taught with real case-studies.

The faculty member is a working professional himself/herself, and that adds tremendous gain to the conversations in our classrooms. Everything can be explained with a real case-study.

Classes are not just within the classrooms, learning steps out and this advertising course in India encourages all students to learn by doing, rather than depending only on classrooms and presentations.

SACAC works on the core of all the students. There is extensive emphasis on developing the creative being of the student.

Learning at SACAC is not just about imbibing skills, it is more about being able to think, the Big Idea way!

All students are empowered and nurtured with classes and workshops in Professional Photography, Graphics Design and even Sociology. The interactive and creative problem solving is at the heart of all learning.

What is important for SACAC is that every student who graduates step out as a conscious and aware individual in the industry. Every piece of work is meaningful and a baton for change.

Eligibility:

• Graduates in any discipline, including those awaiting their final year result/equivalent qualifications/working professionals.

• Written and spoken proficiency in English language.

Desired Attributes:

• A creative and innovative bent of mind.

• Interest in contemporary society and events.

• Motivation and persistence to meet one’s goals.

• Ability to work individually, as well as in a team.