Public Relations

by Oglethorpe University Claim Listing

In the Public Relations program at Oglethorpe, you’ll develop all the skills you need to work as a PR and strategic communications professional.

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Course Details

At the heart of every successful organization is strong communication. Companies talk to their employees and customers; not-for-profit organizations reach out to their communities and supporters; government agencies address the constituents they serve.

Whatever an organization’s goal, great communication will help it happen. And that great communication is often the work of a PR professional.In the Public Relations program at Oglethorpe, you’ll develop all the skills you need to work as a PR and strategic communications professional.

You’ll gain insight into the emotions and motivations that drive consumers, customers and clients. You’ll explore the fundamental building blocks of communication campaigns. You’ll hone your skills for the digital age.

You’ll Learn How To…

  • Understand what guides and motivates customer behavior.
  • Create engaging and effective content for social media.
  • Develop key PR materials like press releases, backgrounders and feature articles.
  • Assess and analyze the success of a communications campaign.
  • Navigate organizational crises through better communication.
  • Excel in the digital world with visual storytelling, social media strategy and more.
  • Atlanta Branch

    4484 Peachtree Rd NE, Atlanta

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