Public Relations

If a challenging career consulting with professional businesses, community organizations, or government agencies sounds appealing, then public relations may be for you.

As a public relations practitioner, you will work with a variety of leaders and other professionals to:

• protect organizational reputation

• manage issues and crises

• conduct media relations

• develop internal and external communication programs

• develop and manage communication budgets

• resolve issues and challenges related to crisis communication and ethics

• write supporting communication materials such as plans, reports, news releases, business presentations, newsletters, website content, and much more

Recognized by the International Association of Business Communicators (IABC), our fully online Certificate in Public Relations provides a curriculum that will hone your practical, analytical, and theoretical skills to prepare you for a career in public relations.

This program offers the following benefits: 

• Enrol right away – open admissions with no application required

• Complete from wherever you are through a fully online format

• Take Ryerson degree-credit courses

• Prepare for recognition by leading professional associations

• Finish your certificate faster through our intensive schedule option

• Apply for merit-based awards

What Will You Learn?

Hone the practical, analytical, and theoretical skills needed for a management career in public relations.

Through a wide range of courses offered on campus or online, you will gain experience and instruction in how to:

• Apply strategic PR management concepts and principles in a number of organizational settings

• Establish and build relationships with senior management and other program sponsors

• Research and evaluate PR programs

• Critically analyze PR issues

• Design, implement, and manage internal and external PR programs

• Write for a wide range of internal and external audiences

• Make effective public and business presentations

• Manage an organization’s relations with a wide variety of stakeholder groups

The Certificate in Public Relations can also help you prepare to write the Canadian Public Relations Society (CPRS) and International Association of Business Communicators (IABC) accreditation examinations (eligible after five years of professional experience).