This module investigates the development and evolution of public relations as a discipline and profession. The module begins with a description of the purposes of public relations and the manner in which the public relations function deals with corporate problems and opportunities.
This module investigates the development and evolution of public relations as a discipline and profession. The module begins with a description of the purposes of public relations and the manner in which the public relations function deals with corporate problems and opportunities.
Key topics dealt with include the interface between public relations and employee relations.
Other aspects of public relations examined include:
Areas examined include the codes of practice and regulation of PR; the relationship of PR and other elements of the communications mix; and PR's business, political and socio-economic context.
Case topics that students will examine include broad matters of public concern such as:
Assessment
Two-hour exam (100%)
Key skills
By the end of the module the student should be able to:
Our Strategy
Birmingham 2030 sets out our aspiration to establish Birmingham in the top 50 of the world’s leading universities. This is a highly-challenging ambition, and the Strategic Framework sets out the ways in which we will pursue this.
History
Our University grew out of the radical vision of our first Chancellor, Joseph Chamberlain. Founded in 1900, Birmingham represented a new model for Higher Education. We were England’s first civic university, a place where students from all backgrounds were accepted on an equal basis.
More than 100 years on, our Birmingham campus has grown to 672 acres, and we also now have a campus in Dubai. Each year, we welcome more than 30,000 students from across the world. Our size has changed, but our civic commitment has not.
Our academic history
We have a long and proud history of firsts at the University of Birmingham; we were the first and are now one of the largest - civic universities in the UK.
Achievements and Nobel Prizes
Our history of firsts applies to our research too. For more than 100 years, our research has influenced how we live our lives.
Birmingham is where pacemakers and plastic heart valves were developed, where the first artificial vitamin (Vitamin C) was synthesised, and where the cavity magnetron was developed, leading to applications such as radar and the microwave oven.
In addition, allergy vaccines were pioneered, the key components of artificial blood were synthesised, and the first clinical trials of the contraceptive pill outside the US were carried out, having a fundamental impact on the life for women worldwide.
As a founder member of the Universitas 21 global network of research universities, we are home to world-class researchers, the work of our staff and alumni has been recognised with 10 Nobel Prizes, across areas such as the arts, sport and public life, and three prizes were awarded in 2016 for Physics and Chemistry.
We have been integral to some of the greatest scientific discoveries of recent times, such as the Higgs Boson and Gravitational Waves, and are pioneering new approaches to tackling some of the biggest global challenges facing society; from antibiotic resistance and maternal health to conflict resolution and access to education.
Today, the University continues to build on this pioneering heritage. We are still at the forefront of research, leading the field in many of the emerging disciplines of the 21st century, such as nanotechnology, gene therapy, robotics and the use of virtual reality in the study of archaeology.
We are continually developing new initiatives to enrich our teaching and learning. We are constantly questioning.
Historic buildings
At the heart of our University are the redbrick buildings of Chancellor’s Court, the legacy of the vision of our first Chancellor, Joseph Chamberlain.
Designed by leading architect Sir Aston Webb (who also designed other British landmarks such as the façade of Buckingham Palace and the Victoria and Albert Museum), the majority of the work finished in 1909 and remains the focal point of our campus.
In the centre of the courtyard is the soaring clock tower, affectionately known as ‘Old Joe’, which can be seen across the city of Birmingham: an emblem of the University’s prestige. The Chancellor’s Court semi-circle was fully completed with the opening of the Bramall Music Building in June 2012.
Other historic buildings include the Barber Institute of Fine Arts, a grade-two listed Art Deco building that was designed by Robert Atkinson in the 1930s and was opened in 1939 by Queen Mary.
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