The world of public relations is fast-growing and exciting. Get the versatile communication skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.
DurationWhy Study Public Relations?
If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.
Public relations professionals work closely with organisations in the business, government and community sectors, and act as a crucial link with its key stakeholders.
They plan and implement strategic communication campaigns that seek to influence people’s attitudes and opinions about a specific issue or company, or encourage them to change their behaviour in real life.
A big part of the job involves staying in touch with journalists and other influencers to promote positive news stories about their organisation, and manage any media publicity. They also advise senior managers on how best to respond to an emerging communication issue or crisis.
Some public relations professionals deal with specialist areas of PR, such as government relations and lobbying, community engagement, events, sponsorship and fundraising, researching public opinion, or supporting a brand with interesting stories.
Our graduates go on to pursue exciting careers in a wide range of organisations, including central and local government, not-for-profit charities, health and education, private consulting, and large corporations.
Career Opportunities
Since our inception in 1972, Waikato Management School has always been a trailblazer in tertiary education. We place a strong emphasis on experiential learning, research-led teaching that incorporates best business practice, and close links with industry.
That same year, we introduced New Zealand's first four-year business degree, the Bachelor of Management Studies, in line with North American benchmarks of business education excellence.
Likewise, we were the first business school in New Zealand to respond to the emerging opportunities of electronic commerce by introducing a specialist bachelor's degree in this field in 2002. This was followed by a masters degree in 2004, renamed the Master of Digital Business in 2017.
Our mission is to produce graduates who are equipped not only with strong commercial know-how, but who also possess the personal leadership qualities required to make their mark on the business world from day one, and go on to help shape their organisation’s future success in remarkable ways.
Get the industry-ready skills you need with this short course in public relations. Learn how to express your ideas more persuasively, help organisations enhance their public reputation, organise events, pitch stories to journalists, and build relationships with key stakeholders.
A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country.
The Advanced Freelance Journalism Course is for graduates of our Freelance Journalism Course or published journalists who wish to polish their writing skills and build their article portfolio.
This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.
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