The Public Relations and Corporate Communication Course is a 10 months full-time, Post-graduate Diploma Programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in Institutions of government, commerce and Industry non-profit agen
The Public Relations and Corporate Communication Course is a 10 months full-time, Post-graduate Diploma Programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in Institutions of government, commerce and Industry non-profit agencies and academia.
The expertise and skills required of PR practitioners include e the strategic handling of tools and channels for information distribution and retrieval, to build relationships with individuals and target groups or ‘publics’ through planned Action and Communication via mass media, new media and person to person.
The course comprises of 34 modules, seminars and workshops (the costs of which are included in the tuition fee). The total of 481 sessions (95 credits) makes the student eligible for the diploma.
A substantial part of the education is conducted through ‘assisted learning’ which involves students undertaking assignments, research and case studies, projects individually or in groups under the guidance of the faculty.
Egibility
Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce or any professional course etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet of Second Semester to the Administration Office) failing which they will not be eligible for the XIC Diploma). There is an on-line entrance test followed by personal interview.
Career Opportunities
XIC students have been a preferred choice for the industry for several decades and our alumni occupy entry level to top level positions in the field of PR, CSR, Public Affairs & Corporate Communications.
XIC trains its students for taking up various roles in the PR Agencies, CSR Consulting organizations, Brand Consulting firms, Media organizations, Digital Marketing and Social Media firms, Start Ups besides the CSR and Corporate Communications roles in the Corporate Sector, Government organizations, Public Sector Undertakings, Non-Profit organizations, NGOs and Public Policy Think Tanks institutions.
Xavier Institute of Communications (XIC) is a curricula unit of St. Xavier’s College, Autonomous. It is a professional media centre which offers a variety of services in training and production. The Institute is at two locations; the St. Xavier’s College campus and the St. Xavier’s High School Campus, Mumbai.
The Bombay St. Xavier’s College Society Trust which also comprises of St. Xavier’s College, the Xavier Institute of Communications, the Xavier Institute of Management and Research (XIMR) and the Heras Institute of Indian History and Culture.
By virtue of its course offerings and enrolments, XIC ranks among the biggest non-government media centres in Asia. XIC was initiated in 1969 by The Catholic Bishops' Conference of India to develop scholarship and professionalism in the media. It is presently managed by the Society of Jesus (Jesuits) of the Bombay Province.
The Jesuit reputation for excellence is part of a 450-year old tradition that began when St. Ignatius of Loyola founded the Society of Jesus in 1540.
The Jesuit tradition of education focuses on the whole person in preparation not only for a career but for life. It develops an appreciation for learning as a process of self-discovery - a process that is both joyous and liberating.
Course Objectives To be aware of important themes underlying the mass media industries. To understand the functions of mass media. To be able to prepare, deliver and direct media programmes. To acquire the knowledge and develop competency in the field of public relations. To understand how dig...
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