Public Relations (PR) and Communications should be at the heart of business performance. Modern communications methods, tools and channels have greatly increased its power. This lively and challenging course is focused on developing skills and competence to effectively practice PR and communications
Public Relations (PR) and Communications should be at the heart of business performance. Modern communications methods, tools and channels have greatly increased its power. This lively and challenging course is focused on developing skills and competence to effectively practice PR and communications in today’s organizational environment.
Public relations and communications campaigns can help drive strategic organizational change, build in house/public perceptions and drive reputation. Well planned and executed PR and communication campaigns can be a cost-effective means of increasing stakeholder value that when aligned with core business priorities must reinforce an organization’s vision, values and strategies.
Learning Objectives
By attending this highly interactive programme delegates will gain:
The skills to design, plan, write, cost, deliver and evaluate PR and communications campaigns using the full range of marketing channels
The skills of PR and communications management and how to demonstrate they benefit your organization
The latest tools and techniques of effective PR and communications practice
The ability to create PR and communications campaigns that align with your business objectives
How to examine a variety of successful PR and communications campaigns to demonstrate success to your business management
Target Audience
The course is designed for PR and Communications practitioners who want to update their skills. Newcomers to PR, media or communications professionals or managers would also benefit.
Our company, Promise Training & Consultancy is a leading organization in the field of strategy implementation and behavioral training and consulting. Our basic ability lies in successfully supporting the organizational strategies with people, processes, and systems (Information Technology) in order to improve the transformational or cultural performance and make the operations more effective.
Our team comprises of highly talented, determined, enthused, active, and experienced professionals, who possess years of experience and expertise and put in their best efforts in every project.
We have been able to earn reputation, trustworthiness, and goodwill through our wide-ranging training programs and consulting solutions that cover a huge section of subjects and aptitude areas. Different types of course delivery formats are designed by us so as to fulfill the individual needs of the trainees and customize the training schedules.
We work closely with our clients and try our best to understand their objectives and help them overcome the challenges they are facing constantly. We come up with unique solutions that will fit your organizational requirements.
Our Mission
We aim to assist our clients in optimizing the capacities of their existing assets and resources and in improving the performance of their workforce to ensure their business reach new heights of development. We help our clients to get the maximum business output that would not have been possible for them to achieve on their own.
There are certain sets of skills and behaviors that both individuals and teams need to possess in order to reach the pinnacle of success in their professional career at present as well as, in the future – we guide the professionals to reach that point of success and development by providing them with the required skills and expertise.
We are always there to listen to your problem and provide our solution to it as well as, take the necessary actions to drive you towards your goals.
Our Vision
We have our dedicated teams that encourage our clients to explore and utilize their full potential and empower them to make the best use of their available tools and resources.
Develop your persuasive communications skills to influence public opinion and advance your career.
In the Public Relations program at Oglethorpe, you’ll develop all the skills you need to work as a PR and strategic communications professional.
Through this program, students learn how to prepare, write, present and create publicity materials that can be distributed via media outlets.
The goal of this course is to develop the creative skills to manage strategies of communication and public relations.
Covers both principles and techniques of public relations from the management and social science
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