Leadership is paramount for successful development and implementation of public relations strategies. Organizations depend on public relations to help achieve goals and ensure success.
DurationLeadership is paramount for successful development and implementation of public relations strategies. Organizations depend on public relations to help achieve goals and ensure success.
This PRSA Learning will focus on the importance of leadership, distinguishing between leadership and management, and charting your path to becoming a successful leader in public relations.
By the end, participants will:
Gain an understanding of the difference between a leader and a manager, and what it takes to set themselves on the path to leadership.
Learn how to incorporate purpose with their leadership style to bring strategic value and vision.
Understand the tools and techniques needed to focus on providing effective counseling and guidance.
The Public Relations Society of America (PRSA) is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico.
Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities.
Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students.
Professional Development
For more than 75 years, PRSA has provided members a wealth of innovative professional development programs, lifelong learning opportunities and leading-edge resources to enhance their knowledge at every stage of their career.
We also foster a community of trusted advisors and mentors through networking and special events that enhance the member experience.
Public relations students at Texas State are inquisitive, innovative, creative, bold, versatile, and passionate.
The program is designed to insure all students master all aspects of marketing and public relations, which include advertising, branding, and corporate communications.
Public Relations (PR) and Communications should be at the heart of business performance. Modern communications methods, tools and channels have greatly increased its power. This lively and challenging course is focused on developing skills and competence to effectively practice PR and communication...
This class will incorporate a workshop approach, with emphasis on weekly assignments that are critiqued and discussed as a class.
When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial.
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