This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.
Learning Outcomes
Toi Rauwhārangi is Massey University's College of Creative Arts, based in Wellington, New Zealand.
We offer internationally acclaimed degrees in Design, Māori Visual Arts, Fine Arts, Commercial Music and Screen Arts.
We provide an inspiring learning environment and a supportive and professional faculty that will give you the knowledge and skills you need to succeed in all creative industries.
With an excellent reputation for innovative creative arts research and practice, Toi Rauwhārangi is New Zealand's oldest and most comprehensive creative arts school.
The values we share
Creativity
Showing creativity in thinking, making and doing (being original, adaptable and risk-taking).
Virtuosity
Demonstrating meaningfulness and expertise in the making of things, through materials, processes and ideas (technique, fluency, flair).
Understanding
Showing a critical understanding of the context, process and effects of what is made (awareness, sensitivity, judgement).
Autonomy
Acting and thinking independently (being curious and responsible).
Connectedness
Communicating and connecting with others (collaborating, sharing, being professional).
We're known for being outstanding
Our study programmes let you work across discipline areas, collaborate with other students and connect with leaders in the industry.
Toi Rauwhārangi lecturers are active in their own creative arts research and practice, so you'll be taught by leading artists, performers, designers, and industry experts.
Take advantage of their connections with industry—companies like Weta Workshop and Ducati—so you can see how creative arts meets the real world and get a taste for life in a creative profession.
Our History
1886
Arthur Riley establishes New Zealand's first School of Design.
1905
Riley's School of Design becomes the Wellington Technical College, New Zealand's first coeducational multi-purpose day school.
1962
Wellington Technical College splits into Wellington High School and Wellington Polytechnic, with the School of Design remaining its major component.
1999
Wellington Polytechnic merges with Massey University. The College of Design, Fine Arts and Music is established to offer degree programmes in fine art, photography, design, and also music from the Conservatorium of Music.
2014
Toi Atea: Māori art and design, visual and material culture is added.
2015
Following the agreed transfer of the New Zealand School of Music (Classical and Jazz) to Victoria University of Wellington, Massey establishes Te Rewa o Puanga School of Music and Creative Media Production, offering new degrees in popular music and digital media production.
Industry partners
We partner with some of the best local and global companies. At the College of Creative Arts you'll get real life experience, work with clients, and learn from the best in the industry.
Our students and academics are known for making great work and winning awards and competitions worldwide.
Ka Mua, Ka Muri
mural by Xoë Hall
In March 2020 Toi Rauwhārangi College of Creative Arts commissioned a street mural by Xoë Hall (Kai Tahu), with a brief to embody the creativity that lives here on the Pukeahu campus.
Get the industry-ready skills you need with this short course in public relations. Learn how to express your ideas more persuasively, help organisations enhance their public reputation, organise events, pitch stories to journalists, and build relationships with key stakeholders.
A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country.
The world of public relations is fast-growing and exciting. Get the versatile communication skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.
The Advanced Freelance Journalism Course is for graduates of our Freelance Journalism Course or published journalists who wish to polish their writing skills and build their article portfolio.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy