Public Relations Management

by Massey University's College of Creative Arts Claim Listing

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.

R824.89

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Course Details

Learning Outcomes

  • Describe and analyse the theoretical underpinnings and ethical issues related to public relations at a managerial level.
  • Synthesise and apply knowledge of theories of public relations management to critically analyse representative public relations management cases.
  • Apply insights from the public relations literatures on relationship management, issue management, reputation management and ethical public relations practice to scenarios in these fields.
  • Critically assess the contemporary factors shaping the future of public relations practice in Aotearoa New Zealand and globally.
  • Wellington Branch

    Block 1 Te Whare Puk?k?, Mount Cook, Wellington

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