Public Relations Management

by Massey University's College of Creative Arts Claim Listing

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.

$824.89

Contact the Institutes

Fill this form

Advertisement

Massey University's College of Creative Arts Logo

img Duration

Please Inquire

Course Details

Learning Outcomes

  • Describe and analyse the theoretical underpinnings and ethical issues related to public relations at a managerial level.
  • Synthesise and apply knowledge of theories of public relations management to critically analyse representative public relations management cases.
  • Apply insights from the public relations literatures on relationship management, issue management, reputation management and ethical public relations practice to scenarios in these fields.
  • Critically assess the contemporary factors shaping the future of public relations practice in Aotearoa New Zealand and globally.
  • Wellington Branch

    Block 1 Te Whare Puk?k?, Mount Cook, Wellington

Check out more PR (Public Relations) courses in New Zealand

Waikato Management School Logo

Graduate Certificate In Public Relations

Get the industry-ready skills you need with this short course in public relations. Learn how to express your ideas more persuasively, help organisations enhance their public reputation, organise events, pitch stories to journalists, and build relationships with key stakeholders.

by Waikato Management School [Claim Listing ]
Auckland University of Technology Logo

Public Relations Major - Bachelor of Communication Studies

A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country.

by Auckland University of Technology [Claim Listing ]
Waikato Management School Logo

Public Relations

The world of public relations is fast-growing and exciting. Get the versatile communication skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.

by Waikato Management School [Claim Listing ]
NZ Writers College Logo

Advanced Freelance Journalism

The Advanced Freelance Journalism Course is for graduates of our Freelance Journalism Course or published journalists who wish to polish their writing skills and build their article portfolio.

by NZ Writers College [Claim Listing ]

© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy