Public Relations (PR) Campaigns Planning And Managing

Public relations (PR) campaigns can help drive strategic organisational change, build public perceptions, and drive reputation with key stakeholders. Well-planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.

This powerful public relations (PR) training takes a problem-solving approach to the design of public relations (PR) campaigns.

Objectives:

• Understand how to plan public relations (PR) campaigns and the purposes that they can achieve
• Explore how to set public relations (PR) campaign strategy to business objectives
• Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
• Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
• Evaluate public relations (PR) campaigns to demonstrate success to the business and to develop campaign methodology