With a broad foundation of PR knowledge and focus on strategic communication, this program emphasizes best practices, tackles current and emerging issues and develops the skill set to be a leader in the field.
DurationBecome a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments.
With a broad foundation of PR knowledge and focus on strategic communication, this program emphasizes best practices, tackles current and emerging issues and develops the skill set to be a leader in the field.
Graduates also gain in-demand digital and social media marketing skills needed to develop an effective digital and social media marketing strategy that contribute to overall business success, regardless of sector.
In a world of constant change, lifelong learning is a means to success. Since 1972, The University of Winnipeg Professional, Applied and Continuing Education (PACE) has been nurturing minds and advancing careers with high quality, dynamic and innovative programs.
PACE offers more than 600 full-time and part-time programs, courses and seminars in a full range of program areas.
PACE's unique education model blends university-level academics with practical hands-on experience to fully expand the potential of our students. Our programs specialize in high-growth career fields with strong employment prospects such as project management, human resources, business management, network and ICT security, big data and machine learning, and marketing, public relations and strategic communication.
We also offer a vast array of training opportunities to meet the needs of all kinds of students - from those requiring basic skill upgrading to those looking to redefine their careers.
If a challenging career consulting with professional businesses, community organizations, or government agencies sounds appealing, then public relations may be for you.
Learn the information necessary to achieve public relations writing success, including how to write and format documents such as news releases, advisories, media kits, backgrounders, and fact sheets through study, practice, peer and instructor feedback, and assignments.
In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
This module teaches how to effectively communicate with your ratepayers as well as the media. Learn how to become proactive. Special tips will be given on public speaking and techniques used by print, radio, television and other media.
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