Public Relations: The Principles of the Practice

Name: Public Relations: The Principles of the Practice
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by New York University Claim Listing

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image build

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Course Details

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach.

Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image building, and social responsibility. Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.

You'll Walk Away with

A broad overview to the key competencies and technical skills that the public relations profession requires
An understanding of how to design and implement effective public relations efforts

Ideal for

Professionals who want to explore the core concepts of public relations
Professionals with little to no knowledge of public relations

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