Public Relations: The Principles of the Practice

by New York University Claim Listing

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image build

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Course Details

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach.

Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image building, and social responsibility. Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.

 

You'll Walk Away with

  • A broad overview to the key competencies and technical skills that the public relations profession requires

  • An understanding of how to design and implement effective public relations efforts

 

Ideal for

  • Professionals who want to explore the core concepts of public relations

  • Professionals with little to no knowledge of public relations

  • New York Branch

    27 West Fourth Street, New York

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