This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary deci
This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary decision-makers.
Learn to strategically manage communication, reputation and relationships for organisations and governments.
Public relations professionals may provide advice to management and decision makers at the highest level, and work closely with employees, governments, the community and the media.
Public relations is about managing communication, reputation and relationships for organisations and governments. It involves attracting and retaining the support of employees, investors, communities, customers and other stakeholders critical to success.
You will learn how the digital environment has affected communication and discuss the practice of ethical communication, issues and crisis management in local, national and international situations.
You will have opportunities to test your skills by working with real clients and industry partners.
Recommended double majors:
What jobs can the Public Relations course lead to?
Careers
Industries
What you'll learn
Why study Public Relations
Professional recognition
Cutting-edge
Work experience
Alternative pathways
Portfolio entry
UniReady
Certificate IV + English Competency
Indigenous applicant
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