Public Relations Writing

Name: Public Relations Writing
Availability: InStock

by Metro State University Claim Listing

This class will incorporate a workshop approach, with emphasis on weekly assignments that are critiqued and discussed as a class.

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Course Details

This class provides practical experiences in public relations writing. Focusing on written communications in major Public Relation genres.

This class will incorporate a workshop approach, with emphasis on weekly assignments that are critiqued and discussed as a class. We will focus on producing clear, concise writing that is accurate, organized and targeted to specific audiences.

Prerequisites

COMM 385: Media Relations and COMM 381: Public Relations Principles

Special Information

Formerly COMM 380 Public Relations Writing.

Learning Outcomes

General

Be aware of the forms and functions of basic public relations communication tools.
Create a variety of public relations materials carefully tailored to audience, goal and media platform.
Develop sensitivity to writing style including full knowledge of Associate Press Style and the ability to analyze the need to adhere to AP standards or alternative style conventions.
Evaluate appropriateness of public relations communication tools for the situation and goal.
Improve student vocabulary and writing by providing additional opportunities to write, critique other's work and receive feedback on writing.
Increase students' preparedness for entry-level public relations positions by providing practical experience in public relations writing skills.
Know and apply to a specific communication situation, techniques of audience analysis, credibility, theories of persuasion and media theories suitable for contemporary public relations practice.
Understand the distinctiveness of media platforms and adapt communication strategies to each unique media format.

Metropolitan State was established in 1971, and now serves more than 10,500 students in the metropolitan area as we approach our fiftieth anniversary.

Metropolitan State is a fully accredited, comprehensive university and a member of the Minnesota State higher education system. CollegeNet’s 2022 Social Mobility Index.

Measuring colleges’ and universities’ success in elevating students from low income strata into the middle class by five years after graduation, ranks us twenty-second in the nation (in the top 1.6 percent), and first in Minnesota.

With more than 50 undergraduate programs and more than 25 graduate programs, including our unique individualized studies programs where students design their own bachelor's or master's programs, Metropolitan State offers in-demand degrees to help you get where you want to go!

Transfer and articulation agreements with Minnesota State colleges and universities to help you receive credit for previous work
Member of the Beyond the Yellow Ribbon resource network since 2013, providing support and services to veteran and military students and families
Federally-recognized Minority-Serving Institution, as an Asian American and Native American Pacific-Islander Serving Institution
Committed to being an anti-racist, equity-focused learning community

Regardless of where you are in your life and educational journey, Metropolitan State is committed to helping you succeed on your journey of lifelong learning!

University Mission Statement

Metropolitan State University is a comprehensive urban university committed to meeting the higher education needs of the Twin Cities and greater metropolitan population.

The university will provide accessible, high-quality liberal arts, professional, and graduate education to the citizens and communities of the metropolitan area, with continued emphasis on underserved groups, including adults and communities of color.

Within the context of lifelong learning, the university will build on its national reputation for innovative student-centered programs that enable students from diverse backgrounds achieve their educational goals.

The university is committed to academic excellence and community partnerships through curriculum, teaching, scholarship and services designed to support an urban mission.

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Minneapolis Branch

Management Education Center, Harmon Pl, Minneapolis

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