This two-day program is specifically designed for individuals who have sales responsibilities. It introduces participants to the fundamentals of needs-based relationship selling skills.
This two-day program is specifically designed for individuals who have sales responsibilities. It introduces participants to the fundamentals of needs-based relationship selling skills.
A key principle of our approach to selling your products and services is to focus on identifying, relative to your products and/or services, what it is that your customers need as a problem and then presenting your most appropriate products and/or services as solutions which will help your customer resolve or eliminate their problem. It’s about focusing on your client’s needs. Needs-based selling is customer-focused. It is based on the belief that people make buying decisions to satisfy needs and desires, and to solve problems.
It requires skill in determining needs and problems, linking your products and services to those issues and then conveying your solutions to you customer in a way which compels them to say yes. Product information is presented from the customer’s point of view, not your point of view.
The sale is as much about the relationship as it is about selling the product or service.
Today’s customers are better informed and more aggressively targeted by your competition than ever. So selling to your customers in a way which demonstrates that you value their business and that you will make every effort to build a long-term, mutually beneficial relationships which are supported by exceptional products and outstanding service will give you a competitive advantage.
Upon completion of this program you will be able to:
We are a Canadian based, international training and education firm. We have been helping organizations improve their employees’ performance for over 35 years. We started operation in 1986 in Toronto, Ontario, Canada. We have recently relocated to the vibrant and beautiful city of London, Ontario.
In this course, students will learn how to manage their sales force. The course will cover the organization of a sales department, operations of a sales force, planning sales force activities and operations, analysis of sales operations and evaluation of salespersons' productivity.
Selling doesn't require you to be pushy, scheming or anything that goes against the values of who you are and the business/brand you represent. It requires you to be authentic and willing to connect with your customer.
This course is designed to provide you with the essential retail techniques and sales strategies to provide excellent levels of customer service and at the same time make more sales. It’s a “sales through service” approach.
Using effective writing and speaking techniques, students will strengthen their interpersonal and business communication skills.
The Sales Foundations course is designed to introduce students to the basic concepts behind how sales works, and how to integrate proven strategies into their sales toolkit.
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