This two-day program is specifically designed for individuals who have sales responsibilities. It introduces participants to the fundamentals of needs-based relationship selling skills.
This two-day program is specifically designed for individuals who have sales responsibilities. It introduces participants to the fundamentals of needs-based relationship selling skills.
A key principle of our approach to selling your products and services is to focus on identifying, relative to your products and/or services, what it is that your customers need as a problem and then presenting your most appropriate products and/or services as solutions which will help your customer resolve or eliminate their problem. It’s about focusing on your client’s needs. Needs-based selling is customer-focused. It is based on the belief that people make buying decisions to satisfy needs and desires, and to solve problems.
It requires skill in determining needs and problems, linking your products and services to those issues and then conveying your solutions to you customer in a way which compels them to say yes. Product information is presented from the customer’s point of view, not your point of view.
The sale is as much about the relationship as it is about selling the product or service.
Today’s customers are better informed and more aggressively targeted by your competition than ever. So selling to your customers in a way which demonstrates that you value their business and that you will make every effort to build a long-term, mutually beneficial relationships which are supported by exceptional products and outstanding service will give you a competitive advantage.
Upon completion of this program you will be able to:
We are a Canadian based, international training and education firm. We have been helping organizations improve their employees’ performance for over 35 years. We started operation in 1986 in Toronto, Ontario, Canada. We have recently relocated to the vibrant and beautiful city of London, Ontario.
Give yourself an employment advantage by developing analytical skills that are consistently in high demand. This course will teach you powerful quantitative methods that will have you making better, more informed, and more effective business decisions.
Negotiation is a critical moment for a salesperson, many efforts in pre-sales can be ruined in a few minutes by the impact on commercial conditions. This requires precise skills, analytical preparation, the ability to conduct meetings sometimes under pressure, and an assertive posture.
This three-day course offers participants the opportunity to discover that the business of all sales professionals is making friends and building relationships, no matter the size of the company or the type of market.
With our "In-Person Sales" workshop, your participants will discover the specifics of what it means to become an effective salesperson, and steps to success. They will learn how to connect with customers and move them through the sales process.
Sales can seem intimidating. But, learning some foundational principles that apply to all areas of sales and business development will provide confidence and a plan for success. Pure Selling demonstrates how to build relationships, discover prospective clients and build a business from referrals.
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