Retail Management

The course provides students with thorough insights into the retail industry as well as an understanding of the various models of retail marketing. Students learn how to manage the challenging retail environment and enhance its effectiveness by incorporating marketing and integrated marketing communication tools.

The immense changes that arise from new developments in fashion industry are constantly altering the field of Retailing. These changes have also brought about unprecedented challenges and opportunities for both the prospective and active Retail Management practitioners. Recognizing the need to keep pace with the rapidly evolving environment, the aim of the Advanced Diploma in Retail Management programme is to provide students an industry-focused design curriculum in a professional and creative setting.

In the programme, students will be exposed to a well-balanced course of study encompassing the fundamental theories and the most up-to-date technical skills in Retailing. In addition, students are required to put the knowledge and skills into practice in a variety of exercises and projects. Underpinned by solid foundation of Fashion Marketing and Design, students will be introduced to more advanced disciplines in such as Global Supply Chain Management (Fashion Buying), Luxury Retailing, Sensorial Marketing, Multi Channel Retailing, etc.