Retail Management (Diploma)

The Retail Management Diploma Course is a must for anyone who wants to progress to a management role within the retail sector. It is also perfect for anyone looking to gain essential skills to kickstart their retail career. 

It covers every area of managing in a retail environment, from the psychology of merchandising to the principles of supply chain management.

Through this in-depth training program, you will learn expert strategies for attracting customers into your store, communication techniques for providing excellent customer service, and the steps to creating an effective market expansion strategy to ensure your business’s growth. Moreover, you’ll deepen your understanding of consumer behaviour and trends in the retail sector, which will help you gain a competitive edge in the market.

By the end of the course, you will be equipped with a range of skills needed to efficiently run any retail store. You will also have an excellent understanding of your career opportunities in this field, from buying through to merchandising.

Who should take the Retail Management Diploma course

• This Retail Management Diploma training course is ideal for aspiring retail professionals and those who work in retail and want to develop essential management skills. 

This includes those in the following roles:

• Retail Manager
• Retail Business Owner
• Merchandiser
• Junior Marketing Manager
• Fashion Buyer

Learning Outcomes
By the end of the course, learners will be able to:

• Demonstrate knowledge of the different stages of the retail lifecycle
• Identify the different careers in buying and merchandising
• Create an effective retail strategy framework and market expansion strategy
• Discuss in detail each retail marketing level: mass-market, middle-market & luxury
• Implement demand-based pricing strategies and understand the relationship between price and value
• Understand the principles of supply chain management in the retail sector
• Deal with different types of customers and understand what constitutes excellent customer service

Accreditation

• All of our courses, including this Retail Management Diploma, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Assessment

• At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

Course Curriculum

• Module 01: Introduction to Retail Management
• Module 02: Retail Strategy
• Module 03: Retail Buying and Merchandising
• Module 04: Retail Pricing
• Module 05: Supply Chain Management in Retailing
• Module 06: The Sales Process and Dealing with Customers at the Checkout
• Module 07:Importance of Consumer Behaviour
• Module 08: Taking Trends and Targeting Customers Effectively
• Module 09: The Importance of Communicating with Customers
• Module 10: Choosing a Retail Location
• Module 11: Retail Psychology
• Module 12: Negotiate the Right Deal with Suppliers
• Module 13: Develop Store Security Procedures
• Module 14: Management Skills for Leading Your Team
• Module 15: Selling in Multiple Channels
• Module 16: Retail Brand Management
• Module 17: Health & Safety for Retail Stores
• Module 18: Consumer Rights Act