SAFe® Agile Product Management (APM) Certification

Product Managers in SAFe® lead and collaborate with Architects, Release Train Engineers, and other team members to deliver value through Agile Release Trains (ARTs). The Agile Product Management course dives into design thinking techniques focused on customers.

You'll learn about the importance of continued exploration for innovation and how to best collaborate with remote teams and create a vision, strategy, and roadmap that delivers maximum satisfaction for existing and new customers.

Course Objectives

• Use Design Thinking to achieve desirable, feasible, and sustainable outcomes.

• Explore market needs, segmentation, sizing and competitive landscape.

• Manage value stream economics, including pricing and licensing.

• Use empathy to drive design.

• Apply product strategy and vision.

• Develop and evolve roadmaps.

• Execute and deliver value using SAFe

• Explore innovation in the value stream.

Who Should Attend?

• Product Management teams

• Product marketing managers, project managers, Product Owners

• VP of Product Management, Business Owners, Business Analysts

• User experience and customer experience professionals

• Product leaders collaborating with Product Management, architects, subject matter experts, and business line managers

Course Topics

Analyzing your role as a Product Manager in the Lean Enterprise

Product Management is responsible for defining and supporting the building of desirable, feasible, viable, and sustainable products that meet customer needs over the product-market life cycle. This covers:-

• Product Management’s role and responsibilities

• Identify Product Management stakeholders and collaborators

• Design Thinking for Product Management

Driving strategy with market segmentation

Market segmentation is the process of dividing a potential market into distinct subsets (called segments) with common needs or characteristics in order to focus effort on the most attractive segment. This covers:-

• Explain market segmentation

• Create market segments through market research

• Determine market segment value

• Assess market segment fit

Defining product strategy and vision

Product vision and strategy derives the product direction, for a Product to be successful , a strong vision and strategy is core. This covers:

• Strategic purpose of your product

• Compelling product Vision

• Design value propositions and business models

• Design the Customer journey

• Design the whole product and Solution Context

• Design platform, API, and data strategy

Delivering value

Flow of value is key for any development effort which can be enabled with Value stream. The ART gets aligned to the value stream using PI. This covers:

• Visualize development flow using a Program Kanban

• Estimate and forecast the backlog

• Prioritize the Program Backlog

• Create alignment with PI Planning

• Execute the PI

Creating innovation in the value stream

Value Stream innovation refers to the innovations we create in the design and implementation of Value Streams and the Solution Context. This covers:

• Value Stream and product innovation

• Metrics to guide improvements

• Manage innovations through Epics

• Fund sustainable innovation

• Apply rapid experimentation

• Evaluate hypothesis outcomes: Pivot, stop, or continue

Continuously exploring markets and users

Understanding the market and user needs is a key for any Product to be successful. This covers :-

• Market research in the context of Continuous Exploration

• Discover the right hypothesis and ask the right questions

• Apply data-driven practices to answer questions 4 Plan your research

• Customer understanding

Using empathy to drive design

One of the key elements on Product is the Persona using that one can improve the customer experience. This covers:

• The purpose and use of personas

• Create and use personas

• Improve Customer experience through empathy

Creating roadmaps to build solutions

The Roadmap is a schedule of events and Milestones that communicate planned Solution deliverables over a planning horizon. This covers:

• Define Solution Intent

• Forecast Roadmaps that link strategy to tactics

• Organize Features for balanced Solutions

• Refine Features into Stories and Story maps

Managing value stream economics

Value stream economics models the flow of value and the financial model of the Value Streams and is used to ensure Value Streams are creating viable and sustainable products and Solutions.

• Analyze Customer value

• Choose type of value exchange

• Establish costing and pricing

• Create a sustainable economic model

• Interpret in-licensing models

• Design out-licensing models

• Model financial performance and return on investment (ROI)

Why Choose Us?

• High Success Rate

• Checkout to avail the running discount

• Post-workshop support by the coaches

• Course Delivered by Certified Agile Coach

• Join a community of 35,000+ Practitioner