Sales Fundamentals

Keep your customers satisfied and create lasting relationships. The secret to making a successful sale is twofold: knowing what, why, how and when your audience wants to buy; and convincing your audience that the solution to their problem or need is you – your product or your service.

Today’s marketplace is highly competitive and every organisation is looking for a larger share of the market. In an economy where the customer is king, how do your sales representatives pitch the features and benefits of the products and services they sell?

Sales is a lot like chess: even if you know the rules, and how to navigate the board, you need to play repeatedly to become skilled at it. And, although the more effort you put into sales, the better your results can be, there are always ways to improve.

Without a doubt, the most important way to increase revenue is through selling. Being able to effectively sell the right products or services to customers creates satisfied customers who, in turn, will do business with you again.

Our one-day professional negotiation skills training workshop Negotiation: Essential Skills develops the core concepts and skills that underpin principled, interest-based negotiation. These professional negotiation training courses empower participants to skillfully manage negotiations of a...