Sales & Marketing

Sales & Marketing course is offered by CA College. Our unique teaching methods, conducted by veterans in the economic, accounting and finance sectors, ensure that students are equipped with the real life skills and competencies needed in real work situations. We don’t just teach; we nurture future business leaders.

Course Content:

• The Marketing Management Process.
• Understanding Consumer Buying Behaviour.
• Targeting Attractive Market Segments.
• Differentiation and Brand Positioning.
• Product Decisions.
• Pricing Decisions.
• Distribution Channel Decisions.
• Integrated Promotion Decisions.
• Digital Marketing.
• Marketing Strategies for New Market Entries.
• Strategies for Growth Markets.
• Strategies for Mature and Declining Markets.
• Organising and Planning for Effective Implementation.
• Measuring and Delivering Marketing Performance