This course provides an overview of marketing analytics including the terms/concepts and platforms used to optimize the content on websites, including keyword research and analysis.
DurationClass Description
More and more marketers are moving toward using data analytics to support and drive business growth. Over the last decade, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted messaging and measure their return on investment (ROI).
But, where exactly does a business begin making these improvements? This course provides an overview of marketing analytics including the terms/concepts and platforms used to optimize the content on websites, including keyword research and analysis.
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The answer is likely an issue of authority. Google, Yahoo, and Bing are looking for third-party signals to validate your business’s expertise. These signals come from backlinks and local searches.
Social Media is crucial. However, without having someone fill the Social Media Management Role within your business, your Social Media may fall through the cracks.
Content Marketing focuses on building authority, amplifying a message, acquiring, and retaining an intended audience. Well written marketing content helps enhance the reputation of a trusted advisor.
This course will prepare you for success in social media campaign management, audience engagement and content communications.
Students will learn how search engines work, the principles behind search engine algorithms and how those algorithms should directly impact your website design process, website layout and onpage keyword usage.
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