This course provides an overview of marketing analytics including the terms/concepts and platforms used to optimize the content on websites, including keyword research and analysis.
DurationClass Description
More and more marketers are moving toward using data analytics to support and drive business growth. Over the last decade, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted messaging and measure their return on investment (ROI).
But, where exactly does a business begin making these improvements? This course provides an overview of marketing analytics including the terms/concepts and platforms used to optimize the content on websites, including keyword research and analysis.
Continuing Education Programs at Hunter College (CEP) serves as the non-credit educational arm of Hunter College, of the City University of New York.
CEP meets the professional, academic and cultural needs of our rapidly changing global community.
Our programs: the International English Language Institute (IELI), Continuing Education, Parliamo Italiano, CEP Online, and The Writing Center- CE, offer over 250 courses and certificate programs. More than 8,000 students annually enroll in CEP courses offered in spring, summer and fall semesters.
The International English Language Institute (IELI),Since 1950 it has offered courses in English as a Second Language (ESL) in the heart of Manhattan. IELI has served thousands of students from over 70 countries in courses from Beginner English to Bridge-to-College Level English.
Our aim is to prepare students for American college, university, or businesses by developing accuracy, fluency, and confidence.
Continuing Education has offered a rich variety of certificate programs, personal enrichment and professional development courses since 1998. Learn the latest professional skills needed to get and keep the job of your dreams or simply broaden your knowledge.
We offer a variety of cutting-edge Certificate programs including: Graphic Design, Web Programming, Marketing, Interpretation/Translation, Legal Studies, TESOL, and many more.
The Certificate in Digital Marketing is ideal for those searching for an entry level marketing position or those seeking an understanding of the subject. Students will gain the knowledge necessary to meet the challenges and opportunities faced by today’s marketing specialist.
Maximize the Google search engine to find the information you want and help the public find your webpage. Learn how businesses conduct research and search for new customers online using programs like Google Analytics, Google Search Console, and Google AdWords.
This program will provide students with the skills to build digital marketing channels for an effective, customer-focused strategy and utilize applications and tools to create content, build a web presence and measure and analyze online performance.
Content Marketing focuses on building authority, amplifying a message, acquiring, and retaining an intended audience. Well written marketing content helps enhance the reputation of a trusted advisor.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have always been fundamental to a successful digital marketing strategy. Yet, they must still be understood as the digital landscape evolves rapidly.
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