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Search Engine Marketing

by CKMH Digital Claim Listing

Search Engine Marketing course is offered by CKMH.

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Course Details

After the course, participants will be able to:

  • Set up a Google Ads Search Campaign
  • Use Google Keyword Planner Tool to identify the right keywords
  • How to use Broad, Broad Match Modifier, Phrase Match and Exact keywords
  • Create organised & structured Ad Groups
  • Set up Ad Extensions to increase CTR (Click Through Rate)
  • Understand how negative keywords impact the campaign

Learning is a continuous step-by-step process so that learners are not overwhelmed by information. This allows for digestion of concepts taught before another new one is introduced.

Topics in Digital Marketing build on one another and this idea of step-by-step is vital to truly appreciate this subject. At CKMH Digital, our goal is to ensure that learners are able to follow, thus stay curious and interested. As such, the idea of Block Learning is created.

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  • North-East Branch

    180 Ang Mo Kio Ave 8, North-East

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