Search Engine Marketing

by CKMH Digital Claim Listing

Search Engine Marketing course is offered by CKMH.

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Course Details

After the course, participants will be able to:

  • Set up a Google Ads Search Campaign
  • Use Google Keyword Planner Tool to identify the right keywords
  • How to use Broad, Broad Match Modifier, Phrase Match and Exact keywords
  • Create organised & structured Ad Groups
  • Set up Ad Extensions to increase CTR (Click Through Rate)
  • Understand how negative keywords impact the campaign
  • North-East Branch

    180 Ang Mo Kio Ave 8, North-East

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