In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads.
DurationTrying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course.
In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads.
You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course.
Your take-away:
This course is a great way to help you:
Create, optimize and measure Ads
Research keywords and write effective ad and landing page copy
Collect and Analyze Analytics and data
Implement digital marketing strategies to increase web traffic and lead generation conversions
Optimizing, testing and implementing campaigns.
Our approach:
In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).
Who benefits the most?
Anyone who wants to learn the fundamentals of SEM.
Students who want to work in advertising, social media, public relations, website creation, writing for the web and management.
Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
Small-business owners, entrepreneurs or association members who manage their own communications.
Business owners/managers who want to maximize their reach on the web.
Managers and executives who want to learn more about digital marketing
Note:
This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.
As a next-generation university, we reimagine the future of higher education. Concordia’s innovative approach to experiential learning and cross-functional research benefits our 50,000 students.
Concordia is the top-ranked university in Canada under 50, located in vibrant Montreal on the traditional lands of the Kanien’kehá:ka Nation. We strive to be socially responsible and create a more equitable and sustainable world.
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