Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.
DurationSEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the search engine know-how to drive traffic are still in demand. Along with general “digital and online marketing” skills, SEO expertise is what companies want from their marketers more than any other skills.
This is the first SEO course to be taught as a credit bearing course at Tertiary level in Australasia. The course was developed and will be co-delivered with Pure SEO, New Zealand’s leading SEO company. Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.
Unitec is New Zealand’s largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere.
Digital marketing is a necessity for businesses of all sizes and having a strategy in place will be critical to the success of the business. We can provide one-on-one training for business owners/managers on how to create a sustainable digital marketing strategy that will provide marketing directio...
Explore the nature and scope of online digital marketing with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different types of content marketing.
Rosalina and her team of associates have been working with a wide range of sectors to refresh business and e-commerce websites, content, social media, publish and market mobile apps. We act as your sounding board, keep you on track and focused to complete the required work to effectively to grow
This course teaches you the foundations and fundamentals of design, web, content creation, digital marketing, campaigns, and consumer behavior. You will use real-world scenarios to inspire your entrepreneurial spirit and prepare you for working across multiple marketing disciplines.
This short course looks at what big data is and it’s role in content marketing strategy. It will also explore the types of marketing channels and how they shape the distribution of data to consumers.
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