Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.
DurationSEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the search engine know-how to drive traffic are still in demand. Along with general “digital and online marketing” skills, SEO expertise is what companies want from their marketers more than any other skills.
This is the first SEO course to be taught as a credit bearing course at Tertiary level in Australasia. The course was developed and will be co-delivered with Pure SEO, New Zealand’s leading SEO company. Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.
Unitec is New Zealand’s largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere.
Digital marketing is a necessity for businesses of all sizes and having a strategy in place will be critical to the success of the business. We can provide one-on-one training for business owners/managers on how to create a sustainable digital marketing strategy that will provide marketing directio...
The aim of this course is to develop the knowledge, skills, and competencies to apply digital marketing tools and analyse secondary information to support business performance.
Marketing is all about your relationship with your customers and how well you will connect with them. Today, any form of marketing that exists online is named Digital marketing, This is one of the most powerful aspects of running a business in NZ or in the World.
This short course looks at what big data is and it’s role in content marketing strategy. It will also explore the types of marketing channels and how they shape the distribution of data to consumers.
Expert preparation to help you successfully pass Google Analytics and Google Ads certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your career or amplify your company’s online visibility in this fiercely competitiv...
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