Search Engine Optimisation Course (SEO)

SEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the search engine know-how to drive traffic are still in demand. Along with general “digital and online marketing” skills, SEO expertise is what companies want from their marketers more than any other skills.

This is the first SEO course to be taught as a credit bearing course at Tertiary level in Australasia. The course was developed and will be co-delivered with Pure SEO, New Zealand’s leading SEO company. Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.