Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.
DurationSEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the search engine know-how to drive traffic are still in demand. Along with general “digital and online marketing” skills, SEO expertise is what companies want from their marketers more than any other skills.
This is the first SEO course to be taught as a credit bearing course at Tertiary level in Australasia. The course was developed and will be co-delivered with Pure SEO, New Zealand’s leading SEO company. Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.
Unitec is New Zealand’s largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere.
This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute an effective digital marketing plan.
This course is exactly what it says: an introduction to the basics. You may already be in a marketing role and looking to understand the online world. Or you may be new to marketing.
Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan.
This Google Ads course shows you the secret step-by-step Google Ads process to apply that would get you noticed in your market by people who want to buy from you, do business with you or need your services and are willing to pay well.
Explore the nature and scope of online digital marketing with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different types of content marketing.
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