Search Engine Optimisation (SEO)

Name: Search Engine Optimisation (SEO)
Price: 525 $
Availability: InStock

by The Chartered Institute of Marketing (CIM) Claim Listing

This highly practical training course provides comprehensive expertise in SEO strategies, specifically tailored to boost Google web organic traffic in alignment with your business objectives.

$525

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Duration

1 Day

Course Details

This highly practical training course provides comprehensive expertise in SEO strategies, specifically tailored to boost Google web organic traffic in alignment with your business objectives.

Plan your website optimisation
How to make your site more search engine friendly
Conduct SEO keyword research through search query analysis
Identify visible search competitors for strategic insights
Techniques for accurate SEO measurement
Optimise on-page elements such as meta tags and content
Effective off-page SEO tactics for broader online presence
Future Proof your SEO plan to cover AI Search and Content

We will show delegates how to use the free Google SEO tools, AI-powered SEO tools and search engine optimisation tactics to drive organic traffic, enhance online visibility, and achieve consistent growth.

Who should attend?

Marketing or web managers and executives who are required to plan and implement an SEO programme (B2C and B2B).
To maximise the value of the course, it is useful if delegates can access their own Google Search Console and Google Analytics accounts to apply their own data.

Learning outcomes

Ensure your website's search engine friendliness
Use Google Search Console for website strength analysis
Collect, measure, and manage SEO reporting
Practice effective SEO copywriting techniques
Understand technical SEO for optimal performance
Compete in SEO strategies
Conduct proficient SEO queries and competitor research
Build a practical ROI model for SEO
Implement off-page SEO, including social media distribution
Make informed decisions when selecting an SEO agency
Use essential AI SEO tools effectively

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical-based training to take back to the office.
Small class sizes to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Principles, Intermediate and Advanced.

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We strongly recommend that you review this policy on a regular basis to ensure that you remain happy with the way in which your data is processed.

Who we are

The data controller is The Chartered Institute of Marketing (CIM).

CIM is the world’s leading professional marketing body, registered in England and Wales (registration number RC000886). Our registered address is Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK.

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Reading Branch

Moor Hall, Cookham Maidenhead, Berkshire SL6 9QH, UK, Reading

Search Engine Optimisation (SEO)

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