Search Engine Optimisation (SEO)

by The Chartered Institute of Marketing (CIM) Claim Listing

This highly practical training course provides comprehensive expertise in SEO strategies, specifically tailored to boost Google web organic traffic in alignment with your business objectives.

£525

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The Chartered Institute of Marketing (CIM) Logo

img Duration

1 Day

Course Details

This highly practical training course provides comprehensive expertise in SEO strategies, specifically tailored to boost Google web organic traffic in alignment with your business objectives.

  • Plan your website optimisation
  • How to make your site more search engine friendly
  • Conduct SEO keyword research through search query analysis
  • Identify visible search competitors for strategic insights
  • Techniques for accurate SEO measurement
  • Optimise on-page elements such as meta tags and content
  • Effective off-page SEO tactics for broader online presence
  • Future Proof your SEO plan to cover AI Search and Content

We will show delegates how to use the free Google SEO tools, AI-powered SEO tools and search engine optimisation tactics to drive organic traffic, enhance online visibility, and achieve consistent growth.

Who should attend?

  • Marketing or web managers and executives who are required to plan and implement an SEO programme (B2C and B2B).
  • To maximise the value of the course, it is useful if delegates can access their own Google Search Console and Google Analytics accounts to apply their own data.

Learning outcomes

  • Ensure your website's search engine friendliness
  • Use Google Search Console for website strength analysis
  • Collect, measure, and manage SEO reporting
  • Practice effective SEO copywriting techniques
  • Understand technical SEO for optimal performance
  • Compete in SEO strategies
  • Conduct proficient SEO queries and competitor research
  • Build a practical ROI model for SEO
  • Implement off-page SEO, including social media distribution
  • Make informed decisions when selecting an SEO agency
  • Use essential AI SEO tools effectively

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical-based training to take back to the office.
  • Small class sizes to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Principles, Intermediate and Advanced.
  • Reading Branch

    Moor Hall, Cookham Maidenhead, Berkshire SL6 9QH, UK, Reading

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