Search Engine Optimisation (SEO) Course

by Best Practice Training Limited Claim Listing

SEO is the backbone of every website. SEO techniques are used to rank the sites so that search engines like Google, Yahoo, Bing, etc. can locate it easily. Every website tends to gain more website traffic and better search rankings, it all happens using proper SEO techniques.

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1 Day

Course Details

SEO is the backbone of every website. SEO techniques are used to rank the sites so that search engines like Google, Yahoo, Bing, etc. can locate it easily. Every website tends to gain more website traffic and better search rankings, it all happens using proper SEO techniques. 

Nowadays, as every business has their website on the internet, there is tremendous competition in the field of Internet Marketing. SEO plays a critical role, so the demand for SEO experts has also increased rapidly. 

In our Advanced SEO Training course, the delegates will gain knowledge about the latest tips, techniques and strategies to get a website ranked in the organic results.

The delegates undertaking this course will gain an understanding of search engine algorithms and how they affect organic search results and websites. 

The course will provide the knowledge about creating an effective SEO strategy, including how to select keywords and perform keyword research. The delegates will also learn consumer psychology and search behavior in order to identify opportunities to improve a website’s search optimization.

 

Course Content:

  • Introduction
  • What is SEO?
  • Benefits of SEO
  • SEO definitions and terms
  • Impact of SEO
  • Working of Search Engine
  • Indexing
  • Crawling
  • Analyse search results
  • How search engine works
  • Google Analytics tools
  • Google Webmasters Tools
  • Keyword Research
  • Keywords
  • Various tools used for keyword research
  • Making keyword list
  • Long tail and short tail keywords
  • Analyse keywords
  • Group and manage the keywords
  • On page optimisation
  • On page elements
  • Optimising content
  • Optimising content for various devices
  • Website optimisation and management
  • Role of SEO in domain name
  • Manage URL's of website
  • Find and clear duplicate content
  • Advanced tactics for SEO
  • SEO audits
  • Important SEO tools
  • Carrying content audit
  • Off-page optimisation
  • Importance of linking
  • Evaluate backlinking
  • Methods of link building
  • Making links through social media sites and networks
  • Advanced concepts
  • Google Algorithms and SEO trends
  • Authority of Brand
  • Online PR
  • Outreach
  • Growth hacking
  • Google Algorithm updates
  • Knowledge Graph
  • Semantic search
  • Link building and analysing backlink
  • Various techniques of link building
  • Manage backlink profile
  • Link building
  • Analysis tools
  • Make page rank
  • Content Strategy
  • Content promotion
  • Content marketing
  • Local SEO
  • Mobile SEO
  • Social media and SEO
  • SEO Strategy
  • Web Analytics
  • Measure ROI on SEO
  • SEO reporting
  • Marketing your website
  • Create marketing plan
  • Marketing teams
  • Manage business listing

 

Prerequisites:

  • There are prior requirements of this course. However, knowledge of necessary internet skills, including Google search engine can be beneficial.
  • Having fundamental knowledge of SEO can be beneficial
  • The delegate must have a live website or the one they are building.

 

Delegates Will Learn How To:

  • Understand the importance of SEO
  • Understand various techniques of SEO implementation
  • Gain advanced understanding of SEO
  • Learn to Google tools like Google Analytics and Google Webmasters
  • Create SEO strategies for business
  • Learn to gain organic traffic to boost the website performance
  • Understand the working of Search engine
  • Learn various research methods for collecting data
  • Apply SEO strategies to market the website successfully
  • Learn to manage sites and troubleshoot the conflicts
  • Learn best practices for SEO
  • Understand techniques of Link Building
  • Measure the success of site
  • Enhance your skill set
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